JL's Columbia SC Real Estate Blog: Old School vs. New School Real Estate....Why Not Use Both?

Old School vs. New School Real Estate....Why Not Use Both?

 From time to time I read posts and am involved in conversations with people about old school real estate tactics and the new school approach of using the Internet. If you noticed, I said conversations up there and I mean just that, not a text, at tweet, a blog, or an update on Facebook, but an actual live conversation with an individual standing in front of me. The fact of the matter is that this is still a people business and relationships are still a large key to your success within it.

 I am a firm supporter of the new school approach of using technology, the Internet, and all it has to offer as a means to spread my message and garner business for it. I participate heavily in several forms of social media, I have 5 blogs that I keep up with and update regularly, and my website is my main source of business. I believe that in today's world of sharing information and transparency that you are doing yourself a great disservice if you are not attempting to ave a strong Internet presence. More and more people start with Google when they want to look for anything and that includes a Realtor and their new home. If they don't find you there, then you run the serious risk of them never finding you at all.

 However, there are some tried and true methods that were around before the glorious information age that can and do still work when done right. Farming an area or areas is one. Direct mail when done right can have it's rewards as well, but there are few things that replace good old fashioned relationship building as a way to succeed in this business. I know actually having a conversation with people is going further and further out of style, but consider the fact that once your blog or your website generates a lead then eventually you will have to speak to another human.

 You may have excellent SEO skills, and I for one think that is extremely important, but if you have horrible people skills you will suffer for it. It is still about people, and your ability to get along with them and help them in their real estate endeavors. The people are still the single most important component to real estate and that hasnot changed since the invention of real estate itself. They will always be the most important part, as they are the people that you will help and in the end, regardless of your SEO ability, they will make the decision on who they will and will not work with.

 I make a concentrated effort to balance my efforts to create business through the use of both new technology as well as old fashioned approaches. It is just as easy to see me passing out fliers and walking a community as it is the see me working on my website and writingmy next blog. It's not always about the latest and the greatest that turns out to all too often simply be a flash in the pan and gone idea. It's pure and simple about what works, and if some of the old school techniques still work, then they are just as relevant to today's business as they were when they were first conceived. So keep blogging, keep working diligently on your websites, and keep pressing forward toward what ever else the future has to offer that we can embrace. But remember, there are a lot of older techniques that still work well and they are well worth the time and effort it takes to explore them.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 15 commentsJL Boney, III • March 07 2009 01:07PM


Great post JL. A perfect balance of classic people skills along with modern tech will definitely make your career soar

Posted by Winston Westbrook (Westbrook National Real Estate Co) over 11 years ago

Good thought Jason....we still use snail mail once a month to our sphere...and they love it and refer from it as well....last year by 98%  of all business was by referral !!!

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) over 11 years ago

Winston- A good balance will certainly prove fruitful.

Sally and David- Referrals can be a great part of business and they are extremely important in this one, no matter the market.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago

JL --- you are so right --- I believe there must be a combination.  One cannot forget that it all comes down to relationships.

Mama Liz's Signature

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) over 11 years ago

The pictures in the windows of my main street office work pretty well.  And I have a good Internet presence.  (I also provide a free place for other listing brokers and agents to be found on the Internet.)

Happy listing and selling!

Posted by Associate Broker Falmouth MA Cape Cod Heath Coker, Heath Coker Robert Paul Properties Falmouth MA (http://www.CapeGroup.com & http://www.REindex.com) over 11 years ago

When you meet someone in person and hand them a business card with your website, some of those folks check you out online.  Some check to see if you are online and what they consider "cutting edge". 

 I recently had that happen to me, I gave a card to a new friend at a social event, the next weekend I was showing her and the hubby homes and he commented that I was easy to find on the web and he enjoyed my website.  It does all work hand in hand.

Posted by South Austin Real Estate Blog (Sky Realty South Austin) over 11 years ago

Liz- It does indeed, and I it's a bad idea for us to lose sight of that.

Heath- I'm sure they do, and main street is a great place to be.

Gail- New and old tend to back each other up in just the way that you described there.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago

JL, you are so right we need to dust off our people skills constantly so that we can help the people we generate from all of our SOI. SEO.BSA, MMX, CDL!!! HaHaHaHa, sorry got carried away!

Posted by Caren Wallace, Portland Caren Real Estate (Premier Property Group LLC) over 11 years ago


When you get right down to it, this always hes been and always will be a people business, and there's no way to get around that!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 11 years ago

Jl..I am majority OLD SCHOOL.  I like it that was, but I know I can't shut out the NEW school

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 11 years ago

As a homebuilder I still get way more clients from good old fashioned hand shaking referals than the internet.

Posted by Kevin Robinson, Fractional Developer over 11 years ago

I may find many client on the internet but as you said it's your personality and knowledge that makes them loyal. I tell people all the time that the main part of my business is to make friends and the rest falls into place.

Posted by Mandi Perkins (Pioneer Title Agency) over 11 years ago

Caren- It's easy to get carried away, I do it myself sometimes.

Richard- No way that I see.

Bill- No, and as I have seen you do use it some my friend.

Kevin- And that will get it done for sure.

Mandi- That sounds like a great way to look at it to me.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago

It is nice to mix it up and do both!  I think that I prefer old school methods if I have to choose!

Posted by Jamie Boney (Mungo Homes) over 11 years ago

Jamie- You been old school as long as I have known you.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago