From time to time I read posts and am involved in conversations with people about old school real estate tactics and the new school approach of using the Internet. If you noticed, I said conversations up there and I mean just that, not a text, at tweet, a blog, or an update on Facebook, but an actual live conversation with an individual standing in front of me. The fact of the matter is that this is still a people business and relationships are still a large key to your success within it.
I am a firm supporter of the new school approach of using technology, the Internet, and all it has to offer as a means to spread my message and garner business for it. I participate heavily in several forms of social media, I have 5 blogs that I keep up with and update regularly, and my website is my main source of business. I believe that in today's world of sharing information and transparency that you are doing yourself a great disservice if you are not attempting to ave a strong Internet presence. More and more people start with Google when they want to look for anything and that includes a Realtor and their new home. If they don't find you there, then you run the serious risk of them never finding you at all.
However, there are some tried and true methods that were around before the glorious information age that can and do still work when done right. Farming an area or areas is one. Direct mail when done right can have it's rewards as well, but there are few things that replace good old fashioned relationship building as a way to succeed in this business. I know actually having a conversation with people is going further and further out of style, but consider the fact that once your blog or your website generates a lead then eventually you will have to speak to another human.
You may have excellent SEO skills, and I for one think that is extremely important, but if you have horrible people skills you will suffer for it. It is still about people, and your ability to get along with them and help them in their real estate endeavors. The people are still the single most important component to real estate and that hasnot changed since the invention of real estate itself. They will always be the most important part, as they are the people that you will help and in the end, regardless of your SEO ability, they will make the decision on who they will and will not work with.
I make a concentrated effort to balance my efforts to create business through the use of both new technology as well as old fashioned approaches. It is just as easy to see me passing out fliers and walking a community as it is the see me working on my website and writingmy next blog. It's not always about the latest and the greatest that turns out to all too often simply be a flash in the pan and gone idea. It's pure and simple about what works, and if some of the old school techniques still work, then they are just as relevant to today's business as they were when they were first conceived. So keep blogging, keep working diligently on your websites, and keep pressing forward toward what ever else the future has to offer that we can embrace. But remember, there are a lot of older techniques that still work well and they are well worth the time and effort it takes to explore them.
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com