JL's Columbia SC Real Estate Blog: What About That Other Search Engine

What About That Other Search Engine

 We all know the importance of a good search engine ranking when it comes to Internet advertising. Most consumers start right there at their computers when it comes time to search for anything from car rentals to Realtors. The Internet is only getting bigger and people are only becoming more dependent on technology and the Internet itself. And where is it that most people begin their searches, well, search engines of course.

 Without a doubt the largest and best known search engine is Google. Feel free to scan through Active Rain and you'll likely find about a billion posts on the importance of having a page one ranking on Google if you want to compete on the Internet. Well, I am lucky enough to have page one rankings on Google for several keywords that drives a great deal of traffic to my website. There is no doubt that it comes in handy for many reasons, such as exposure for myself as well as exposure for my clients whose houses I have listed and are advertised on my website.

 However, in the great race to place high on Google, I think it's important that we don't overlook our placement on those other search engines. The other two main search engines are Yahoo and Live Search from MSN. Fortunately, I also rank on page one of those for several of my keywords as well. And, believe it or not, there are still people who use both of them over Google. If you only focus on Google alone, don't get me wrong, you have a lot of the field covered, however, you are abandoning any hope of catching any of the traffic that's driven from the other two.

 I make a concentrated effort to move my website up through the rankings of each of the three search engines mentioned in this post. It gives myself and my clients even more exposure than Google would alone. In fact, I do have a good deal of traffic to my website that comes from both Yahoo and Live Search. It's just one more thing to think about when you are focusing on your SEO strategy. Why focus on just one search engine and cut yourself off from the rest, they all have people that use them, and the more people that run across you, then the more business you can get.




JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

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Comment balloon 11 commentsJL Boney, III • February 12 2009 08:26AM


Thanks JL, I'm still getting the hang of all this SEO stuff and this is something I never looked into...I'm off the check out those other serach engines.

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) over 11 years ago

I primarily focus on google but you make a good point about the other two. Thanks for the reminder.

Posted by Home Loan Search.Online (Home Loan Search Online) over 11 years ago

Laura- It took me a while to move up to where I am on all three, but it was worth it.

Integrity- You're very welcome, and I'm sure that most people make Google their primary focus.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago

I have succcessfully doing SEO for years, and I do not concentrate on the others, but if your SEO is done right...you will be on top there also.

Posted by Jim Crawford, Jim Crawford Atlanta Best Listing Agents & REALTOR (Maximum One Executive REALTORS®) over 11 years ago

Its hard not to focus on Google since they represent about 50% of the searches.  But you do make a great point, there are others out there.  You should try to incorporate as many of the search engines that you can when placing keywords.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 http://TexasLoanGuy.com) over 11 years ago

thanks jl ..that is good food for thought..google is great but Yahoo and Msn are a good 2nd running ..

thanks for the post

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) over 11 years ago

Jim- That's true.

John- If you had to pick just one, I'd say Google is it, I just wanted people to remember it's not the only one.

Hannah- They do drive a lot of traffic also.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago

I love Yahoo search engine. Mainly because I am number 1 on my keyword every time. Thanks for dropping bu=y on my top 10 post. Im in NC and headed to AL.

Posted by Chip Jefferson (Gibbs Realty and Auction Company) over 11 years ago

JL - you make an excellent point with both of the other search engines. It is important to rank well on all of them.

Posted by Sharon Paxson, Newport Beach Real Estate (Compass) over 11 years ago

Sharon- It certainly never hurts.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago

Laura- Sounds like you're getting around, thanks for stopping by.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 11 years ago