JL's Columbia SC Real Estate Blog: Dear Keyboard Warriors. Remember that People See What You Write Online

Dear Keyboard Warriors. Remember that People See What You Write Online

Columbia, SC Homes for Sale  A few months back I wrote a post warning sellers that they should be careful not to shoot themselves in the foot online. Well, equally important is that those of us in the industry watch our step online as well. After all, our reputation is pretty important when it comes to our clients, potential clients, and counterparts.

  We live in a time where there are seemingly endless platforms for agents and other members of the industry to spread their word and garner the attention it brings. But remember, attention can be a good or a bad thing. Especially if you conduct yourself in a less than professional manner while online.



Columbia, SC Homes for Sale  I have seen more than one agent argue with both other agents as well as members of the general public for what seems to be no reason at all. Maybe they were having a bad day. Maybe they really were that passionate about agent remarks on the MLS. Maybe their a jackass that just likes to argue because they have nothing better to do. Who knows?

  But one thing that I can promise you is that while you may feel safe and secure in your living room raining down negative comments and insults on every other person that crosses your path on Facebook, your behavior does not go unnoticed. So is it worth the penitential business you could lose by turning off potential Clients?


Columbia, SC Homes for Sale  What about that other agent that you feel the need to call a moron because of they're political views? Or that conversation you inserted yourself into just to take the other side and play Devil's Advocate? Do you ever wonder what will happen when this agent sees your name on the listing? Will it get "lost in the shuffle" and never make it to their client? What happens when your buyer finds their listing on Zilllow and suddenly you have to negotiate with an agent you insulted? None of this is out of the realm of possibility if you are in the same market yo know.

  So do yourself a favor when you're online, take a deep breath and decide whether it's really worth posting or not.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

My Columbia, SC Real Estate Blog



Subscribe to JL Boney's Columbia SC Real Estate Blog by Email


Comment balloon 37 commentsJL Boney, III • August 06 2018 04:58PM



We agree, and as a rule, I have kept the one nasty comments on my post that I received on AR.  He not only insulted us, he took a shot at AR.  I feel this is a great way to let others know the character of the commenter.    A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) 9 months ago

Hi J.L.
This is a great subject.  I can't believe people think they are "hiding" behind a computer screen.  What you say is so true and could haunt the offender in unexpected ways:
"your behavior does not go unnoticed"

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) 9 months ago


marti garaughty, abstract art, graphic design, marketing, WordPress consultant


Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) 9 months ago

JL Boney, III - Excellent advice! I couldn't agree with you more!!! 

Posted by Patricia Feager, MBA, CRS, GRI,MRP, Selling Homes Changing Lives (DFW FINE PROPERTIES) 9 months ago

I don't think many hot heads have the ability to control themselves when it comes to stating their views online.  I see it all the time in my market and on Active Rain too.  Aleays leaves me shaking my head.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) 9 months ago

Agree 100%. People are watching, and some are waiting for us to fall on our face!

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) 9 months ago

Step away from the keyboard....just do it. Some folks have so lost it with their credibility online. And for sure I would never send a referral to a hot head maniac.

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) 9 months ago

So true!  Never a good idea to demonstrate bad behavior.  Great post!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 9 months ago

So very true indeed. No need to travel down a road that does not bring peace and love.... distractions can cause much delay

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) 9 months ago

Enjoyed your post.  "When in doubt leave it out".   If I am upset about something I sometime write an email but leave it in my draft folder and then usually destroy it next day!  

Posted by Elizabeth Y. Foulds, Your St Michaels Realtor (Long & Foster Real Estate) 9 months ago

A great reminder JL for some to dull the sharp edge of their pencil or they may put themselves out of business or their eye, whichever comes first!

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Prado Real Estate South) 9 months ago

Great reminder, JL. Unfortunately, the ones who need to see this the most and take it to heart, probably won't!

Posted by Lottie Kendall, Helping make your real estate dreams a reality (Compass) 9 months ago

Content on the internet lives on forever, even if we think we can remove it.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) 9 months ago

Years ago I learned a solution called "Write and burn." When you feel the need to really rant and rave about something or someone, write it all out - by hand is best. Then crumple it all up and burn it.

It is amazing how that works to get the anger out of your system.

Of course, right now you'd better be careful about burning anything - way too many wildfires going on.

Meanwhile, I agree. What you put "out there" represents you for ever more  - so if you're in the mood to be a total jerk, stay away from the keyboard.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) 9 months ago

Great advice, JL. We never know who is reading what we write, or perhaps even sharing it or telling others about it. Some more than others need to be reminded of this!


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) 9 months ago

There's a reason that my personal FB wall is almost exclusively pictures of flowers from our garden or pictures of our pets.  And I tend to engage very little in the national FB real estate groups because rudeness is too common.  Just not what I need in my day.  Bill

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) 9 months ago

I have seen some agents who I thought were lovely people make the most horrible remarks on Facebook.  Some border on being racist.  I still think about my first social media class where the teacher said "If you wouldn't put it on a billboard on the 610 Loop (the busiest freeway in Houston), then don't put it online. 

Posted by Jeanne Gregory, The most important home I sell is YOURS! (RE/MAX Southwest) 9 months ago

Absolutely agree, JL Boney, III. There is no such thing as anonymity on social media, so your words follow you forever. Some good words of advice to follow are "let it go". You'll be a lot happier in the long run.

Posted by Greg Mona, Real Estate in the 21st Century! (Faira Homes Corp) 9 months ago

It seems that with their(offenders')vast knowledge the lessons learned in kindergarten regarding how to treat others have been pushed aside.

Posted by Chris Lima, Local or Global-Allow me to open doors for you. (Atlantic Shores Realty Expertise) 9 months ago

OH, such good advice!  I am on a Facebook HOA community site for my own neighborhood.  The conversations can get pretty negative or complaining.  It would be so easy to comment my own opinion numerous times. but  I focus on keeping my posts positive and try to give something back ot the community in which I live.

Posted by JoAnn Young, Florida Real Estate (Young & Young Properties ) 9 months ago

Great reminder! 
I know personally I feel the absolute need to make a comment on something, and trust me, I keep them toned down. But I also make a point to delete my comment within 24 hours. 
Not perfect, but better than leaving it out there forever :)  

Posted by Kona Home Team (luva llc) Lance Owens (RS), Getting transactions done, when nobody else can! (Kona Home Team (luva llc)) 9 months ago

As you say--especially important on social media posts--it is a reflection of your beliefs, attitude, etc.

Posted by Mary Hutchison, SRES, ABR, Experienced Agent in Kansas City Metro area (Better Homes and Gardens Real Estate-Kansas City Homes) 9 months ago

Oh my gosh - what wonderful advice, JL! I cannot believe how much of this we're seeing these days...it's epidemic, isn't it? 

I would never be mean to anyone anyway but, gosh, don't these folks think that they are seen by John & Jane Q? Why jeopardize your reputation? I just don't get it!

Great post, JL! Happy Wednesday!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 9 months ago

I was just trying to explain this to somebody earlier about how that certain people are ready to debate at certain points and fighting is pretty useless

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 9 months ago

JL Boney, III 

Your gentle yet accurate reminders are spot on! Sort of what we were supposed to learn in Kindergarten - right? All the best - Lynn

  • your behavior does not go unnoticed
  • attention can be a good or a bad thing
Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) 9 months ago

Debe Maxwell, CRS I’ve seen a lot of good arguments on here to help everybody get through their interactions, but this one is really great!

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 9 months ago

Lynn B. Friedman It’s a special skill for the able to say a critical thing in a very nice way that is informative to the person.

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) 9 months ago

To say that a lot of what agents say on Facebook should have never been said is an understatement. 

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) 9 months ago

Truer words have never been spoken.  You never know who's reading your online words, and the impact they may have.  My rule of thumb is "Don't write it, unless you're okay with your mother reading it."

Posted by Alan May, Helping you find your way home. (Coldwell Banker Residential) 9 months ago

I have seen some of my online comments surface over 10 years later. Good advice!

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) 9 months ago

This doesn't just apply to the internet, it applies to everything in your life, which my mother taught me at a young age. Her words were:

Do not write anything down you do not want the entire world to read.

That goes for hand-written diaries, too. Letters to people. Defacing billboards, whatever.

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) 9 months ago

I think this whole thing is like Digital Judgement Day.  We will all pay for our online sins.  I just went to a movie and outside there were people asking for a review.  The online questionnaire even asked for political affiliation.  Idiotically I filled it in and a few minutes later thought even THAT was going to bite me one day!!

Posted by John Henry, Residential Architect, Luxury Custom Home Design (John Henry Masterworks Design International, Inc.) 9 months ago

I will admit I'm not real good about keeping silent when I see injustice no matter where I find it and I speak my mind.  But I always try to do so in a respectful manner.  If my opinion or my words sometimes cost me business I'm really okay with that.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) 9 months ago

Many people's online comments are coming back to bite them now.  Some of it is over the line, but people need to measure their thoughts and not post everything that comes to their head online.  

Posted by Kevin Mackessy, Dedicated. Qualified. Local. (Blue Olive Properties, LLC) 9 months ago

I was once told that with everything you say and write, "imagine you are up on stage with a microphone and loudspeaker and EVERYONE is listening!"

Posted by Bruce Hicks, Your Lifetime Friend/Helper! (Best Homes Hawaii) 9 months ago

Good morning JL Boney, III,

So glad to see this posted..congratulations on the feature! For the life of me I don't understand some agents who LOVE to bicker and be insulting on social media. They simply can't understand their posturing is harming their image and reputation. Who wants to work with someone like that?

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 9 months ago

Well I'm going to disagree. There are some agents amoung us that spout all kinds of nonsense (incorrect of course) & really need to get an internet 'gag' put on them. If no one puts them in their place, they continue to spew their garbage. Worst yet are their political views that they think everyone on the planet wants to hear. Nothing like blocking the fools but not enough people do it for some reason.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) 9 months ago