JL's Columbia SC Real Estate Blog: My Best Farming Technique. Get Active in an Active Community

My Best Farming Technique. Get Active in an Active Community

Columbia, SC Homes for Sale  Guys it's a brave new world out there without a doubt and there is a ton of technological advances that bring the statement, WORK SMARTER NOT HARDER, to mind. But in all honesty, while that is truly great to use to your advantage, for me, I go a little old school as far as farming is concerned. Certain things will always be good for business. It's just like Novocaine, if you give it time it always works.

  So first and foremost, I like to find an active and get active in it. In fact, if you follow my blog at all, you have likely figured out that the community I farm the most in Columbia, SC is Lake Carolina. It's a prime example of what I mean when I say an active community.


The community is actually a large subdivision with about 31 individual communities within it. This gives me a lot of ground to cover. In addition to the size and popularity of Lake Carolina, the community has a lot of events throughout the year and a very active HOA. So what do you get when you put all this together? Opportunity.


Make Your presence felt in the community. Lake Carolina will have several charitable activities throughout the year such as canned food drives for Harvest Hope Food Bank and toy drives for Toys For Tots and other charities around the Columbia area. Volunteer to help with these activities. Offer to drive to peoples homes to pick up toy or canned goods and wear your name tag.


Take a Walk.

Walk around the community. I know that sounds simple and believe me it's part of the long game, but having your face seen through the neighborhood is a good thing. Just don't go out there the first time thinking that someone is going to grab you up and ask you to list their house immediately. Print out Market reports for the community and talk to people when you see them out and about as well. Lake Carolina has miles of trails and sidewalks so it's easy to do here.


Sponsor Events in the Community and the Schools.

If a community has events throughout the year, this offers an opportunity to be a sponsor. We have tons in Lake Carolina and one example is the seasonal farmer's market. We always have a table for little ones to do crafts and the community always this as a sponsorship. There is also a polar bear plunge at the lake each January and a stand with hot chocolate and a banner with your business can get a lot of attention on days like those. Schools have events throughout the year as well and these sponsorships are not very expensive, plus the get right in front of the people you want to see your name and your business. Again, they are great for name recognition.


As far as technology is concerned, write market reports.

That speaks for itself, but it works. Write monthly market reports about the community that you want to farm. I write monthly updates for every individual community in Lake Carolina every month. It has been great for SEO and people really read them. You can also share these throughout social media platforms to extend their reach. Seller love them and so does Google, that's a win win where I'm from.


Make a Facebook Page or Group For the Community.

Invite people you know who to like it and let them add others to the group or page. This gives you an additional opportunity to reach potential sellers and a chance to stay in front of residents that join the groups and like the pages. These are again places that you can share your market updates each month along with happenings in the community.


Host Your own Events and Parties.

My Halloween parties and 4th of July cookouts have been somewhat famous for years now. I like to cook and have a good time and this allows me to do so and keep in front of past clients and neighbors. You don't have to go as overboard as myself, maybe just a drop in will do, but I am a firm believer that if something is worth doing then it's worth over doing.


 So believe me, these are not magic bullets, but when done correctly and given time, they will work. You just have to put in enough work yourself.


This blog post was written as a submission to the ActiveRain Challenge - My Best Farming Technique (Sponsored by SmartZip). If you would like to share one of your favorite farming techniques (and earn up to 10K ActiveRain points as well as a chance to win a free ticket to a Ben Kinney Training event) head over to the blog post announcing the challenge.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 10 commentsJL Boney, III • June 30 2018 10:11PM


marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) over 2 years ago

JL- Well done! All that you said boils down to getting out and not just knowing your niche area but becoming a part of it!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) over 2 years ago

Good day 

Thank you for sharing your information with us 

Have a great day. 

Posted by Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker (Harry Norman, REALTORS® ) over 2 years ago

The more visiable you  are the more people will remember who you are

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 2 years ago

You have outlined a winning formula here JT.  You've got to become part of the community you purport to represent. D 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 2 years ago

Hi JL,
Great post.  Getting active and being part of the community is definitely a winning formula for becoming the trusted, go-to guy.

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) over 2 years ago

Sponsoring an event will get you noticed, JL. Good thoughts in this post.

Posted by Debbie Reynolds, C21 Platinum Properties, The Dedicated Clarksville TN Realtor-(931)320-6730 (Platinum Properties- (931)771-9070) over 2 years ago

You are a smart Cookie indeed so glad marti garaughty featured your post  you have done a wonderful job 

Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-820-3376 (HomeStarr Realty) over 2 years ago

 Bob Stewart is talking about you on the SmartZip Farming Webinar that is happening right now.  

 Very impressive SOI / Farming / Marketing!

Posted by Fred Griffin Tallahassee Real Estate, Licensed Florida Real Estate Broker (Fred Griffin Real Estate) over 2 years ago



Thank you for sharing these in-depth methods you use to successfully farm.


Posted by MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) over 1 year ago