JL's Columbia SC Real Estate Blog: What do Sex and Real Estate Have in Common?

What do Sex and Real Estate Have in Common?

Columbia, SC Homes for Sale  I know the title itself seems like little more than shameless click bait and in a way it's meant to grab attention. But in the interest of not disappointing anyone that may have rushed onto this post looking for an honest answer to the question, I feel like I should at the very least make an effort to explain.

  So what do sex and real estate have in common? Well, the likely truth is this. While the process might be a lot of fun, what most of us really want in the end is the big finish when we close the deal. While this may not be the most appropriate way to state the facts, let's face it, it got your attention and if you're honest you really can't deny what I said was true.


So with all this taken into consideration, have you ever looked at basic dating advice  and thought how well that could help you if applied to your real estate business? Think about what it is like to "court" a prospect.


1 - You may have to put forth some effort to get a date in the first place. The fact of the matter is that a lot of people want to feel desired and sometimes a potential date will play hard to get. That usually doesn't discourage someone when they really want to ask someone out, so why should it bother you when you want to get the attention of a prospect? The first phone call to touch base with a buyer that registered on your website or an expired listing is really only the beginning. Sure some of them will ask you to come right over and throw a sign in the yard or say when can we start looking at houses, but most of them will not. Some of them won't even answer your call or email and you may have to chase them for while before landing an interview. Find a way to get their attention so that they are attracted to you or at least have enough follow up with them  you finally gain trust.


2 - Dress well when going on a date to make a good impression. I would assume that their is an obvious parallel here when it comes to dressing for success. If you go on a date, you need to look like you put a little effort into looking good rather than just throwing on an old pair of sweats. I know that the world is a little more laid back than it used to be when it comes to appearance, but it still doesn't hurt to spruce yourself up a bit when you are going on a listing appointment or meeting with a potential new buyer. Look like a professional.


3 - Pick the right spot to meet.

I assume that if you really want to have a successful date, then you are not suggesting a trip to Burger King for you first night out. You make than likely set things up at a little higher class establishment. Meet prospects at your office or their house is you are on a listing appointment and by the way coffee shops work as a great meeting spot for both dates and prospects if you need neutral ground.


4 - Be on time for the date.

No one wants to wait around for you and feel unwanted by your inability to be punctual. Don't make your date sit too long alone or some other lonely Realtor looking for a good time or a good listing may just come along and sweep them off their feet.


5 - Listen carefully and show genuine interest in your date.

No one wants to hear how awesome your are, they want to feel like you think they are awesome. Don't monopolize the conversation, but instead ask open questions and maintain eye contact. Let your date talk about themselves so that you can get to know them. The same applies to prospects. Ask questions and listen. They will tell you everything you need to know if you just give a chance. Sometimes being the hero means nothing more than taking a little extra time to understand their wants and needs or dare I say desires.


6 - Be polite.

This should be obvious in both cases, but you'd be surprised. Therefore I feel the need to state that you really should mind your manors. No one like a rude or arrogant individual so if you notice that you're going home alone from all your dates and your interviews you really need to rethink your tactics. I can assure that no one has ever said, "I really didn't like them, they were just too polite."


7 - Keep the conversation flowing.

While you don't want to take over the conversation, you also don't want to be a stick in the mud either so small talk really is a good way to put people at ease and keep the conversation going. Become good at it. Everyone knows the phrase comfortable silences, but the truth is those are rarely as comfortable as you think and both your date and your prospect would like to know that you have a little personality to go along with the nice clothes and manors.


8 - Be confident.

People like confidence, it makes them feel more confident as well. It makes people drawn to you and causes them to trust you. When you are confident and know what you are doing, most everything else falls in place as long as you put forth the effort to stay on task. Whether that's impressing a date or landing a new listing, confidence can be quite vital ones success. 


I think these more or less cover the point that I am trying to make.  Putting in the effort to impress your prospects can certainly make you a lot more successful at closing the deal than just tossing you name in the hat like most other will. One phone call may not get the job done. If you need more advice than this on how to impress your prospects, then by all means, just Google how to have a successful date and think about it from the stand point of a prospect rather than a potential date.




JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 63 commentsJL Boney, III • June 10 2018 09:07PM


All of these points are appropriate to both dating and real estate.

Posted by Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) 6 months ago

Found the reblog and wanted to say hi. I've used similar comparisons. It's a matter of attraction and sometimes love at first sight. 

Posted by Dan Tabit (Keller Williams Bellevue) 6 months ago

You are SO spot-on with this one, JL! Love the analogy too - a captivating title that makes one want to read on too!

Happy Sunday!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 6 months ago

Lol, talk about an attention-grabbing blog post title! Another one I can think of is to know when to end it, if you realize that it's a bigger headache to continue with the other "side" than the value of the end result.

Posted by Bob & Leilani Souza, Greater Sacramento Area Homes, Land & Investments (Souza Realty 916.408.5500) 6 months ago

You got me to read it. Good post.

Posted by Joseph Domino 480-390-6011, Real Estate Made Easy (HomeSmart) 6 months ago

Well I thought I was busy and didn't have time to read anything until I saw your title . . .

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 6 months ago

Unless we are running a non-profit, most of us do what we do to get paid. There are many similarities to dating and real estate - not sure about sex. 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) 6 months ago

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) 6 months ago

JL Boney, III interesting compression. I am learning new things every day!

Posted by John Pusa, Your All Time Realtor With Exceptional Service (Berkshire Hathaway Home Services Crest) 6 months ago

Heck, with a special list of eight items like those, a guy would likely be pretty successful with a girl, JL.

Posted by Myrl Jeffcoat, Greater Sacramento Real Estate Agent (GreatWest Realty) 6 months ago

The easy answer is my wife and I since we are partners in real estate and we sleep together.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) 6 months ago

I have so much to say, on this subject... but as you point out.... the best part is the end.... so...

"You're Right!"

(there... was that as good for you, as it was for me?)

Posted by Alan May, Helping you find your way home. (Coldwell Banker Residential) 6 months ago

Click bait, indeed!  You pulled it off, though!  LOL

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) 6 months ago

You delivered with that title AND your content!  Excellent analogy.  Gotta share on Linkedin.  Hope you benefit from it!

Posted by Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN (Value Added Service, 602-620-2699) 6 months ago

I agree with all your points, especially dressing professionally, although I get more business because of those that look sloppy

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) 6 months ago

I can see the similarity!!!

While the process might be a lot of fun, what most of us really want in the end is the big finish when we close the deal. While this may not be the most appropriate way to state the facts, let's face it, it got your attention and if you're honest you really can't deny what I said was true.

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) 6 months ago

well alright! Good to know. What are your favorite Real Estate positions Boney?

Posted by Andy Brown-Climer School of Real Estate, The Best Real Estate School in Florida (The Climer School of Real Estate) 6 months ago

Good morning JL Boney, III,

What a great title and you followed through nicely..actually a good analogy. Thank you for a good post to read!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.346.1799) 6 months ago

You got people to read it. Interesting and true. Always present your best first visit or last. Always be prepared and have a plan.

Posted by Mark Neighbor, Sell House Fast In Georgia (A O Home Solutions - Sell House Georgia - Buy House Georgia) 6 months ago

After all is said and done, the title is the most important aspect when deciding whether or not to open an email or anything else. In the past, I have actually changed titles when response was poor and I felt my post was informative, accurate and well-written. It absolutely made a difference.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) 6 months ago

Maybe a better subject-line would have been real estate and dating. I don't know, just me - seems closer to dating than sex. But, as you said, sex sells....

Posted by Richard Bazinet /MBA, CRS, ABR, Phoenix Scottsdale. Sellers, Buyers & Relocations (AZuRE Team - Realty ONE Group) 6 months ago


Well you grabbed our attention and followed through with a good analogy between dating and real estate!


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) 6 months ago

I'll give you one I tell my buyer clients.  Real estate relationships, like marriages, work best when they are monogamous.  If you cheat on me, there can be legal consequences.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) 6 months ago

This was great JL and you may want to check my post just in today in AR and click on the link for something more often and more exciting than a real estate transaction

Posted by Dan Dee McGinnis The Pumpkin Man (eXp Realty) 6 months ago

JL Boney, III 

I have to give you credit - I never would have thought of it but the analogy works! Plus, you never know when, how, where, or why the relations will end when you get started. All you do is hope for the best! 

Posted by Patricia Feager, MBA, CRS, GRI, Selling Homes Changing Lives (DFW FINE PROPERTIES) 6 months ago

I see I am not the only one who just had to read what this was about!  lol  Very good comparison.  But I am thinking dating and Real Estate! (In my opinion)  Best to you!

Posted by Joan Valverde, GRI,CDPE,CNE,MRP,SRES Colo Sprgs, Blk Forest, Monu (Synergy Realty Group Inc) 6 months ago

Hahaha! Very funny! I do know this however, there are usually a lot of disappointments in the dating game so where is your analogy for that???

Thanks for a little light entertainment!!

Posted by Paula Hathaway, REALTOR, LBA, ...The Most Informed Agent In The Hamptons! (Douglas Elliman Real Estate) 6 months ago

JL you've made your point - and well I might add!

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) 6 months ago

You should get lots of readers with that title, sex sells. Great info though worth the click.

Posted by Michael Eisenberg, Bellingham Real Estate Guy (eXp Realty) 6 months ago

I am not afraid to admit that I opened the article, strictly because of the title, but yet wasn't disappointed with the "ending"..   good article that makes complete sense!

Posted by Erik Lilyquist, The Reverse Mortgage Guy (People's Bank and Trust) 6 months ago

Love this post.  I get the analogy and I have literally LOL at some of the comments.  Love?  Okay, maybe it's a bit too early to throw the "L" word around.

Posted by Chris Lima, Local or Global-Allow me to open doors for you. (Atlantic Shores Realty Expertise) 6 months ago

There are many feelings that give a good return

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) 6 months ago

Congrats on the well deserved feature! Well done. Loved the analogy!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) 6 months ago

The punchline to this question I posted here years ago.Answer: Location, Location, Location

Posted by Mark 6 months ago


Posted by George Walsh 6 months ago

JL Boney, III 
Yes, an eye-catching headline followed by a post with a lot of substance and good advice. Congratulations on your feature. All the best  - Lynn

Posted by Lynn B. Friedman, Concierge Service for Our Atlanta Sellers & Buyers (Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ...) 6 months ago

Yes it does make sense . The post did live up to the title. Well done.

Posted by Dana Basiliere, Making deals "Happen" (Rossi & Riina Real Estate) 6 months ago

Analogy’s always make it stick! Congratulations on the feature, it definitely caught someone’s attention!

Posted by Ellen Caruso (Daniel Gale Sotheby's International Realty) 6 months ago

JL Boney, III  since I have been on this platform for over ten years this is not the first time I have seen this headline as well as analogy and in all fairness it is a tongue and cheek way of saying the message, needless to say most people will not get offended by it with a few exceptions#39...Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) 6 months ago

Well done J.L. - feature worthy-catchy title and an apt analogy.  And in all instances, it's best to make sure you're protected and deliver what you promise!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 6 months ago

Thank you...great read!

Posted by Jameka Brooks 6 months ago

So what would you consider 1st base?!


Posted by Mike Kelly,CRS,CIPS, "One of Sonoma County's Natural Resources" (The MJKelly Team) 6 months ago

Great title and make sense bulletin points

Posted by Leslie DeLuca, No One Knows The Monterey Peninsula Like DeLuca (DeLuca Real Estate ) 6 months ago

Wonderful anology - and you explained it so no one can wonder what you meant.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) 6 months ago

Interesting post, although I don't agree with your analogy with sex and real estate. Real estate has many elements and components so lots of knowledge is required to be successful. For example, everybody can be sexual but not all can be real estate agents. 

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) 6 months ago

There certainly are some similarities between sex/dating and real estate sales. 

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) 6 months ago

Lol....this is really very funny to read.

Posted by Roger Ramos, provides auto transportation facility (Florida Transporter) 6 months ago

JL, your title drew me in and your post didn't disappoint. Clever analogy and you make a lot of great points. Congrats on your feature!

Posted by Amanda S. Davidson, Alexandria Virginia Homes For Sale (Amanda Davidson Real Estate Group) 6 months ago

Nice picture of a walkway next to a lake. I was expecting a different type of picture, though.

Posted by Dave Halpern, Louisville Short Sale Expert (Keller Williams Realty Louisville East (502) 664-7827) 6 months ago

You really a Greate man..

Posted by Petter Alex, Home inspection company for reliable Services (https://sandiegohomeinspection.com/) 6 months ago

Worthy feature and good title to get attention. A little while ago everyone was talking about the videos from Australia that truly focused on sex to promote the listing, naked men walking around with the tag line, so private you can walk around naked!

Posted by Nick & Trudy Vandekar, 610-203-4543, Tredyffrin Easttown Realtors, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) 6 months ago

What do sex and real estate have in common? hmmm.... 

1) Always be closing.

2) Pitch and pitch often.

3) lawn work is important

4) good frontage helps bring in prospects

5) a long bathtub like a long tongue is always welcomed.

6) sqft. does matter.

7) Practice makes perfect so do your pitch at least 3 times a day for 45 minutes at a time. 

8) the last one : never pass up on the opportunity to present your skill set, live performances are sometimes the most craziest closes. 

yah I am rather sure this crossed the line somewhere ( well in my mind at least ) 




Posted by Michael Rasch, Michael Rasch 305-741-1819 (Florida Home Sales and Investments ) 6 months ago

Great points JL, thanks.

Posted by John Henry, Residential Architect, Custom Home Design (John Henry Masterworks Design International, Inc.) 6 months ago

Nice post! Indeed real estate can provide a big rush. Enjoyable read.

Posted by Adrian Willanger 6 months ago

One word - Relationship. 

This what those two subjects have in common. Relationship! 

Greet post, thank you. As all of us, I did enjoy reading it! 


Posted by Valeria Mola, 305-607-0709 SIB Realty (SIB REALTY) 6 months ago

Great post, JL! And yes, I took the bait as so many others did as well! I do like the way you explained everything and made your comparisons. This had real substance in addition to a catchy title!

Posted by Greg Mona, Real Estate in the 21st Century! (Faira) 6 months ago

JL~what a delight this was to read! You nailed it. And be REAL. No one wants to fall in love, only to find that the person is a fake, a liar, and nothing of what they said they were. Integrity, honesty...you already know that. 

That would apply to real estate as well! 

Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) 6 months ago

Congratulations JL Boney, III on having a featured article.  Your TITLE lead me to read the post!

Posted by Bruce Hicks, Your Lifetime Friend/Helper! (Best Homes Hawaii) 6 months ago

Hi there JL, whether we like it or not, sex sells - and never fails to get attention. I'm not offended in the least - who cares? It's a fun post and the analogy to dating is correct. Have a wonderful day. D 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 6 months ago

Hi JL, I enjoyed the post. Impressions matters and especially first impressions.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) 6 months ago

Sex and Real Estate:  Get Lots While You're Young!



Posted by Jim Paulson, Owner,Broker (Progressive Realty (Boise Idaho) www.Progressive-Realty.info) 6 months ago

Didn't get beyond the title.

Probably too old for sex.

Sure too old for Real Estate...


Posted by Jon Zolsky, Daytona Beach, FL, Buy Daytona condos for heavenly good prices (Daytona Condo Realty, 386-405-4408) 6 months ago

Interesting post!

Posted by Ricardo Mello, Manhattan & Miami Real Estate Agent (Manhattan Miami Real Estate) 6 months ago