JL's Columbia SC Real Estate Blog: Those Old Posts are Still Hard at Work

Those Old Posts are Still Hard at Work

Blythewood, SC Homes for Sale  The other day while out of town, I received a phone call from a nice lady that had just registered on my website to search for homes and had a few questions about a particular community. I took a few minutes to speak with her and see how I could help and answered all of her questions the best I could.

  She was out of state and looking to relocate to Columbia, so she explained that her house was currently on the market and getting good showings, so she was ready to start looking for a new home here. At the end of our conversation, I asked her how she found me, and she simply said a blog, so I looked up her info on my CRM and there it was, a link to my AR blog about a patio home community that I had written and this made since as it was the community she had been asking about in the phone call.


When I clicked the link to go to the post itself as I could not remember writing one lately about this particular community, I realized that not only was it 10 years old, but I remembered it immediately.About a decade ago, a few agents in my office, myself included, banned together to go after a subdivision we heard a builder was planning to farm out to general agents. To make the presentation, I focused my portion on technology and Internet marketing and the community I wrote about was a neighborhood being built by this builder. I wrote the post a couple days before the presentation and tinkered with it and edited it until I placed at the top of the first page of Google for a keyword I was targeting. I then used it as a part of the presentation to  builder to show them that in my time at their model home, I could write scores of posts similar to this one and make sure that their homes would place high on search engines for a large number of keywords.


Blythewood, SC Homes for Sale  We got the community we were after and the average price was a little over $350,000, which was well above the average home price in Columbia at the time which was around $132,000. Not only did we get that community, but the builder's high end division went into business with us in another community as well where the average price was closer to $500,000.

  Now after a decade and both of those communities being completely sold out, that post is still hard and work and not complaining about it one little bit. That's just one post about one community and even after all this time it is still leading people to my website. I have of course written many more community posts since this one and I write a lot of them lately and I do so because it works. Whether it helps you prove that you understand how to market on the Internet or it help you land some new prospects, community posts are always hard at work for you.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

My Columbia, SC Real Estate Blog



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Comment balloon 30 commentsJL Boney, III • May 02 2018 05:41PM


JL- that's excellent!!!  You've shown that by using the tools we've learned about marketing, blogs, and SEO, you and your team got what you went after!!!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 11 months ago


               Congratulations, you've been featured in the group Bananatude!

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) 11 months ago

JL Boney, III BRAVO!!!!!!

Posted by Lauren Williams, CPO, Professional Organizer: Puget Sound homes (Casual Uncluttering LLC) 11 months ago

marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) 11 months ago

Thank You for the feature Marti.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) 11 months ago

It really is amazing how your posts can still work for you years into the future.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) 11 months ago

Awesome good job, thanks for the wonderful words to keep up the hard work on this stuff. Again great job. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) 11 months ago

Words do have that timeless quality even on the internet. Amazing, isn't it? Thank you for sharing. 

Posted by Corey Martin, Real Estate and Management Solutions (Martin Presence Group) 11 months ago

I love getting those calls on subdivision posts I wrote years ago!  Sometimes they're just looking for the HOA contact info (hello title companies!!), but other times it's a legit buyer or seller prospect.  Push the first domino.....

Posted by Liz and Bill Spear, RE/MAX Elite Warren County OH (Cincinnati/Dayton) (RE/MAX Elite 513.520.5305 www.LizTour.com) 11 months ago

Good evening JL Boney, III ,

Congratulations on the well deserved featured post! You showed how hard work paid off and its still working! I love getting those calls on my subdivision I'm always writing about! Its amazing how many read them and then pick up the phone because they know you know the area!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker United Realtors® ~ 512.750.6899) 11 months ago

Those evergreen posts are THE best, JL! When I find one that has been the trigger for a lead, I go back and refresh it! It's an ongoing job...like you, for which I'm grateful!

Congrats on the feature...and the relo buyer too!

Posted by Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) 11 months ago

Great to hear that an old blog post is still producing results.

While checking my website organic backlinks, I recently noticed that one of my old blog posts from 2014 about using an Air Gap Computer for strong cybersecurity was read and used by some researchers at Ben-Gurion University in Israel in their academic work.

They wrote a technical research paper, gave me credit with a citation weblink to my blog post in their paper, and have been presenting their paper at global conferences on computer security for several years.

The research paper was then included in Wired magazine (June 2016), went to the Cornell University library, the Association for Computing Machinery (ACM) magazine (April 2018), Springer Publications technical research library and other prestiguous sites, all including a backlink to my WordPress blog post.

These links from several high Domain Authority (DA) sites raised the authority for my website and boosted my ranking in search results.

I forgot about my blog post, but it went to college and on a world conference tour!

Posted by Jerry Lucas, Mobile Notary Colorado Springs, CO Notary Training (ABC Legal Docs LLC) 11 months ago

This goes to show that once words are out there, they are there forever. And having posts about specific new communities can bring business long after the community has been fully built.

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) 11 months ago

It was so interesting to know that even the old blog post is still working. Thanks for sharing!

Posted by James Grant 11 months ago

There is no better post to write than one about a subdivision, community, condo building, etc. They are "evergreen" and keep on giving!

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) 11 months ago

Yes, they work and I've tried to focus on writing more neighborhood posts lately. I get calls on one I wrote about 10 years ago too! But there are many new subdivisions under construction and the posts make the phone ring. I'm so happy your creative post from 10 years ago brought another new buyer after all this time. Good job!! 

Posted by Pat Starnes-Front Gate Realty, 601-991-2900 Office; 601-278-4513 Cell (Front Gate Real Estate) 11 months ago

Hi JL,
Those blog posts just keep on giving, don't they?  

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) 11 months ago

The old posts home is never closed...

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) 11 months ago

Congratulations on your new post. May it have a long life also.

Posted by John Wiley, Lee County, FL Real Estate GRI, SRES,GREEN,PSA (Right Move Real Estate Group- EXP Realty) 11 months ago

wow nice.. its always nice to recieve leads from old content.. shows that quality is important and good marketing helps build a long standing business.


Posted by Felix Figueroa, NHD, TAX, Environmental report provider-California (PDQ disclosure) 11 months ago

Hi JL, And the good news is they will continue to work for you. Doesn't that feel good?

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) 11 months ago

It's neighborhood posts like this that will keep us ahead of the You Know Who websites on Google.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) 11 months ago


This is such a great example of how blogging really can keep on working for us.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) 11 months ago

I still get comments on my post from years ago.  Some topics have a very long shelf life on Active Rain

Posted by Sham Reddy, CRS (H E R Realty, Dayton, OH) 11 months ago

Evergreen posts are powerful - out there working and attracting day after day. Neighborhood posts are some of the best for getting calls too. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) 11 months ago

Congratulations on the featured post and you are so right on the spot with this post!!

Posted by John Myers, Your Trusted Real Estate Advisor (Myers & Myers Real Estate, Inc) 11 months ago

JL I went MIA on Active rain for about 2 years or so. But after I wrote a blog last week and it appeared on first page,I  realixe that I have to recommit to blogging at least one blog a day. I am still working on my way back. And I need to write about new ocmmunities since the builder won't. Liz and Bill Spear mentioned this I believe this week or last week. Glad you both mention writing about new communities. That is something that I am going to start doing very soon. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) 11 months ago

Good morning JL, don't you LOVE those timeless posts? They keep on giving. Congratulations on the feature.

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) 11 months ago

Love that you can write a good piece and generate more business off it again and again

Posted by Michael Mahoney, Boston Realtor (eXp Realty) 11 months ago

Dear JL,

Duly noted.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) 8 months ago