JL's Columbia SC Real Estate Blog: Real Estate and Fishing. It's all about Presentation and Technique.

Real Estate and Fishing. It's all about Presentation and Technique.

Fishing Dock at Lake Carolina  One of my favorite past times has always been fishing. Not sure why I latched on to it the way I did, but I just love it. Luckily I live in a community with a lake and I get to sneak over to it on a regular basis. I have a handful of lures that I have simply mastered using and it doesn't really matter what kind of weather we have or what time of day it is, if there are fish nearby, I will catch one. I do indeed like to try some new lures once and a while, but I almost always revert back to tried and true methods and techniques whenever the bite is tough and I know if I just give it time, it will produce.

 One quick trip to any sporting goods stores will reveal an endless array of lures and baits of all sizes, shapes, and colors imaginable. And on any given day, with the right conditions, any of them may indeed work and put a fish on the bank. Anyone walking through the store has access to every lure on the shelf. Just grab what you want and go to work at any body of water. But in order to make them really work their best, it takes the right presentation and technique.

Lake Carolina in Northeast Columbia, SC  When it comes to real estate, lures are basically the same way. We all have access to the same things. We all have access to the same sites, the same tools, and every other gadget imaginable to help find buyers and sell houses. So what makes one agent any better than any other agent out there, well, it's not the tools but how well you use them. It's all about the presentation and the technique that you use to get the most out of the tools you have a on hand. And just like fishing, I have a few that I have mastered over the years and I know that no matter what the market is like, if I just give it time, it will work.

  Sure I like to try new things from time to time and I have even found some success in my efforts to add a new tool to the box, but not at the cost of sticking to what I do best.




JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 5 commentsJL Boney, III • March 27 2018 08:12PM


me too on adding something new once in a while and sometimes it works and I keep it and sometimes I give it a fair trial (I believe you can't know if works or not without putting in real effort with it for at least 6 months) and if it doesn't I ditch it. 

I don't love fishing, but I do love to read while my husband fishes.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) 12 months ago

Hi JL,

Great analogy comparing real estate and fishing lures.  We need a few shiny things but not ALL of them, right? 

Posted by Carol Williams, "Customized Mentoring & Marketing Services" (U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business.) 12 months ago

JL love the analogy!  I grew up on a lake and I'll always compare fishing and real estate from now on!  Perfect!

Posted by Anna Banana Kruchten CRB, CRS 602-380-4886, Arizona's Top Banana! (Phoenix Property Shoppe) 12 months ago

A great tool in the hands of someone who has no clue how to use it is worthless.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) 12 months ago

Nice analogy. It does take adding something new to the toolbox or tackle box every now and then.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) 12 months ago