When I first started blogging here on Active Rain, I barely knew what a keyword was much less what a long tail keyword was and how to target one. But, 10 years later and I have pretty clear understanding of what I am doing.
Now, before I get too far ahead of myself, just in case there's someone reading this post that doesn't know what a long tail keyword is, let me explain that first. A long tail keyword is simply a longer segment of keywords or phrases that is very specific. In other words, it's a set of words or a phrase that narrows the scope of a search. Rather than simply saying Homes in Northeast Columbia, SC, the scope is narrowed by additional keywords, like new construction. Then further narrowed by adding under $400,000. A long tail keyword simply lasers in on an exact search.
So why do you care, well because they are easier for you to target than a more broad search term. Also, they have far less competition as Zillow and other large companies will simply skip over them. Not to mention that almost no one will use these terms in PPC ads on Google or Yahoo. People skip over them because they are not high volume search terms. So again, if real estate is a numbers game and these are not high volume search terms, why should you use them? Because they are high conversion terms.
You see the people that use these terms have started to figure out exactly what they want. That means less time spent nurturing each lead as they are closer to the end of the process and ready to buy.
The snippet at the top of this post in fact is a Google Search I did earlier to check the results of a post that I wrote today on Active Rain. In less than an couple hours I was able to write the post, put it online, and it placed #1 in a Google Search for that Long Tail Keyword search. The fact of the matter is that this exact term will only be used a few times a month, but a few times a month I can guarantee that someone looking specifically for a new construction home in Northeast Columbia, SC under $400,000 will see that post and possibly find my website and of course myself as a result. Not too bad for 15 minutes worth of work. And though it may not draw thousands of clicks each month, it will draw high quality clicks. If you can narrow the scope, you can find more promising prospects and save time as well.
The fact of the matter is that pay per click ads on Google can and will get you a lot of leads. Some agents are very good at nurturing these leads and make a great living doing so. As for me, rather than chase 200 leads that are just getting started and may or may not buy in 6 months, I like to try and cut in line a little closer to the finish line. You don't need a ton of leads if you are getting the right leads. Of and by the way, this was done for free, so it's hard to beat the price.
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com