JL's Columbia SC Real Estate Blog: You Want to Improve Your Sphere of Business Owners? You Have a Blog?

You Want to Improve Your Sphere of Business Owners? You Have a Blog?

Blogging for Business  I from time to time hear agents say that they would like to opportunity to build their sphere of business owners. Why would they want to do that exactly? Well I'm glad you asked. That's because you catch more fish with a net than you do with a hook. You see having business owners in your sphere helps you reach out to their contacts through them.

  So how would you go about meeting new business owners to add to your sphere? Well, you have a blog and a business card right? I started doing Local Spotlight blogs years ago and I have just started back when I began blogging again here.


Meeting Business OwnersThese blogs highlight local businesses and advertise them. I simply go to a locally owned store or service provider with a camera and a business card and introduce myself to the owner or manager. Then I explain what I am doing and offer to email them a link of the blog in which their blog is featured. Everyone likes free advertising and if for some crazy reason they don't want you to post about their business just move on to the next. I can tell you though, not one business owner has ever had a problem with me taking pictures and writing about it, in fact most of them a very happy.


Shop Local  I do have to be honest that I discovered this somewhat by mistake. I wrote a post about Corked Wine Shop in 2009 and the owner, who I had recently met was ecstatic to read the post. The post itself was also featured here on ActiveRain and that seemed to make him even more happy especially when I showed him the stats of how many people had clicked on the post.

 Sometimes, the owners are happy to email the post out to all their contacts to help further advertise there own business and in turn, that helps to advertise yours. It's a win, win. So get out there and start writing about your local businesses and good things can happen.



JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

My Columbia, SC Real Estate Blog



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Comment balloon 16 commentsJL Boney, III • February 20 2018 05:29PM


marti garaughty, abstract art, graphic design, marketing, WordPress consultant

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) over 2 years ago

It's a great way to connect with local businesses.

I did many posts like this years ago but not so much lately. For whatever reason most of the businesses I wrote about eventually went out of business. LOL

One thing to consider is the need to update your posts when something changes....like going out of business or changing their location. 

I personally don't want my posts out there with outdated information, so it became an upkeep issue for me.

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 2 years ago

Thank you for sharing a wonderful tip on how to meet the local business owners. 

Posted by Laura Filip, What can we do for you today? (Laura Filip Broker , Opening doors for All Seasons of Life ) over 2 years ago

JL - I also discovered this years ago. I call the business owner first and tell them what I'd like to do and then set up an appointment. They love the posts and the additional marketing exposure it gets them.

And yes, I have listed and sold properties by doing this. 

Posted by Margaret Goss, Chicago's North Shore & Winnetka Real Estate (Baird & Warner Real Estate) over 2 years ago

Hello JL Boney, III, this is a great way to build our database whether we've been in the business for years or just starting.


Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) over 2 years ago

And tjhat's why, and how, you do that!  Excellent advice for folks wanting to ad local business owners to their sphere of influence.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 2 years ago

Marti - Thank you for the feature.


Sharon - Businesses shutting down does become an issue from time to time.


Laura - Thank you for stopping by.


Margaret - I am sure you have. It does work if you do it enough.


Beth - It is great way to do so and certainly affordable for those just starting off in the business. Thanks for the feature.


Chris - Works like a champ.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 2 years ago

This is a great way of building local prescence and authority . Google will reward with a better ranking as you link to you and hopefully they will backlink to you as well as share your posts with their clientele. You are establishing yourself as the authority for your area. Great post!

Posted by David Wright, Real Estate Refined (Benchmark Realty, LLC) over 2 years ago

Great post and marketing strategy to employ, however, prioritizing the time to implement this type of campaign would probably be a challenge for many agents. However, the benefits should be exciting even if finding a couple hours a week to start or reducing two hours from your current marketing campaign to begin this type of campaign. 

Posted by Kimo Jarrett, Pro Lifestyle Solutions (WikiWiki Realty) over 2 years ago

JL Boney, III this is a great idea. We do a local spotlight on FB. Adding a blog would be amazing. I'm planning to spotlight local businesses in a video series as well.

Posted by Carla Freund, Carolina Life RealEstate & Relocation 919-602-8489 (Keller Williams Preferred Realty) over 2 years ago

I like the approach.

Easy, effective and productive.

Thanks for sharing.

Posted by John Wiley, Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA over 2 years ago

I'm with my neighbor  John Wiley 

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 2 years ago

David - Hopefully Google will look for myself and the local businesses too.


Kimo - Just take a camera with you where ever you go and if you practice what you preach and shop local, then you can snap pictures and pass out your card while you are going about your normal business. Time problem solved.


Carla - I share my local spotlight posts on my facebook page and my business page. Videos are a great idea.


John - Indeed.


Richie - Thanks for stopping by.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 2 years ago

Thanks for the wonderful reminder to spotlight local businesses.  I've done it on an occasional basis, but not nearly as much as I should.

Posted by Jill Murty, Realtor - Orange County, CA (Sunset Properties, Powered by Movoto) over 2 years ago

I love this strategy, JL.  Thanks for the reminder!

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) over 2 years ago

Jill - I get out of the habit sometimes too.


Carol - You're welcome and thanks for stopping by.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 2 years ago