JL's Columbia SC Real Estate Blog: Dear Seller. Don't Shoot Yourself in the Foot on Facebook

Dear Seller. Don't Shoot Yourself in the Foot on Facebook

Columbia, SC Homes for Sale  So we all know the obvious things that we shouldn't do on Social media, like posting pictures of ourselves having fun during a work day when we called in sick. But there are few things that you should think about when you are selling your home and you are also active on social platforms like Facebook.

  Sellers are always excited to share that their home is for sale and honestly, this never bothers me as long as the seller understands to send any interested people my way. Their sharing allows news of the home to travel farther and reach more potentially interested prospects. But one thing I caution against is speaking poorly about the community you live in, your neighbors, or divulging too much about your reason for moving online. Just think about it for minute.


Columbia, SC Homes for SaleToday information travels faster than and negative news moves at the speed of light. So when you go online and say that you can't wait to move from this dump of a neighborhood, trust me, more people than you think see that post. Especially when your "friends" start liking a commenting. The last thing you need is a potential buyer seeing you ranting and raving about how ridiculous the HOA is and how you can't stand it here any longer.

 So remember, when you have your home for sale, be careful what you say. Letting everyone know it's for sale is likely just fine, but steadily complaining about how much you hate your house is not going to win you a lot of brownie points or instill a ton confidence in those that could otherwise show interest.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

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Comment balloon 35 commentsJL Boney, III • January 23 2018 04:29PM


Great advice. Social media can be great, or social media can be a great downfall. Use it wisely. 

Posted by Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA (ViewHomes of Clark County - Nature As Neighbors) over 2 years ago

So true!   I had one seller keep saying that they were moving because the rooms in this house were jsut too small.  well.... buyers dont really want to hear that. They can see the size, but if you point out that they are problematic to you, they will probably think it will be problematic for them as well.  - standard size rooms, byt the way....

Posted by Christine Kankowski North SD and Temecula, Excellent Sales and Property Management (House Match Inc) over 2 years ago

JL, you are so right. What a great way to torpedo a possible deal. 

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) over 2 years ago

Facebook is a 2 sided sword which can hurt you if you are not careful. On the flip side it can also help you if done correctly so JL I completely agree with you.

Posted by Mike Frazier, Northwest Tennessee Realtor (Carousel Realty of Dyer County) over 2 years ago

Hi JL Boney, III, this is such great advice and it happens often with excited sellers. 


Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) over 2 years ago

Great advice! On another note, I love the bench in your feature photo! Reminds me of my time at Hilton Head!

Posted by Corinne Fitzgerald, Realtor/Broker/Owner, FITZGERALD Real Estate (FITZGERALD Real Estate) over 2 years ago

Good advice, buyers and sellers are googling each other so will see what you say and it can create an issue.

Posted by Nick Vandekar, 610-203-4543, Tredyffrin Easttown Realtor, Philly Main Line (Long & Foster Real Estate Inc 610-225-7400) over 2 years ago

Amen to this!  People have no idea how what they can say online can backfire on them.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 2 years ago

Featured in the group:  BARTENDER, MAKE IT A DOUBLE.

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 2 years ago

Great advice, JL.  As grandma used to say "loose lips sink ships".  

Posted by Chris Lima, Local or Global-Allow me to open doors for you. (Atlantic Shores Realty Expertise) over 2 years ago

Good evening JL Boney, III ,

Ahhhh...the seller that has to rant and be noticed on Facebook for all the wrong reasons. Then wonder why buyers arent' excited about their home! Some people just have to divulge their every thought and irritation..it will backfire!!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) over 2 years ago

Very good advise about sellers posting to social media, you never know who is watching and reading.

Posted by Anthony Vosilla (Tony's Appraisal Services) over 2 years ago

Not being a Facebook fan, I simply can't understand why people feel the need to reveal their every thought and feeling to the masses.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) over 2 years ago

You also need to be careful about disclosing your motivation.  If the seller is online stating that they are stressed because they are moving in two weeks and their house isn't sold yet, buyers will sense the "blood in the water" and offer much less.  Great post.

Posted by Karen Feltman, Relocation Specialist in Cedar Rapids, Iowa (Cedar Rapids/Iowa City, IA KW Legacy Group) over 2 years ago

Loose lips sink ships, and home sales too. Watch what you say!

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) over 2 years ago

Now that we know that the consumer uses the internet to search for their home, it is even more important that sellers are careful about what they post about their property.

They could cost the sale.

Posted by John Wiley, Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA over 2 years ago

Great advice. Many times people don't realize that lots of people can see their posts, especially if they have the wrong privacy settings. They may think they are talking to one person, and really they are posting something publicly.

Posted by Anthony Kirlew, Helping You Make Fiscally Sound Choices (Group 46:10 Network @ eXp Realty) over 2 years ago

Can't sum it up any better than Georgie stated.  

Posted by John McCormack, CRS, Honesty, Integrity, Results, Experienced. HIRE Me! (Albuquerque Homes Realty) over 2 years ago

Great Advice...I have seen this and had one client that just could not figure it oout that a deal is not closed until you have signed at the attorneys office, he even made a comment at closing (I had to kick him under the table)

Posted by Macy Babb ... North Georgia Realtor, Realtor, SFR, HUD/REO Certified (Re/Max Around Atlanta Realtor - 404-234-6166) over 2 years ago

Excellent advice, JL.  Social media needs to be used properly.

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) over 2 years ago

I wish some of our sellers would have taken this advice! 

Posted by Donny Carter, Mountain Maryland Real Estate Expert (Carter & Roque Real Estate) over 2 years ago

sellers snack on "foot in mouth". If they would only learn to chew more slowly

Posted by Richie Alan Naggar, agent & author (people first...then business Ran Right Realty ) over 2 years ago

JL, this is so important - it actually happened in my area, the person had posted about hating their neighbors, couldn't wait to get out of there - that got out there - not good...

Posted by Marney Kirk, Towson, Maryland Real Estate (Cummings & Co. Realtors) over 2 years ago

I thought I knew it all. 

Learned a very credible New Word today, Like it, thx JL

Instill ... to put a feeling, idea, or principle gradually into someone's mind



Posted by Deepak Chauhan, Irvine, CA ... the place to be (Versailles Property) over 2 years ago

From someone who uses Facebook everyday, this is golden advice. 

I cringe when I see yet another person hide behind the safety of their internet and say whatever comes to their mind. Nothing is private online!!  



Posted by Steven Pomeroy, Your Dream is my Passion. (Wilkins and Associates) over 2 years ago

Had a buyer get a great deal on a house because of the seller's Facebook post. Seller had found her next  home and was desperate to gets her's under contract. That post resulted in her accepting my buyer's lower offer.

Posted by Melissa Spittel, "Achieving Results Together " (Coldwell Banker Residential Brokerage) over 2 years ago

This is wise advice for both buyers AND sellers. On a few occasions I have run across one or the other actually talking about the price, the negotiations and the inspection results. I have heard of buyers and sellers getting a better deal as a result of what’s been shared publicy

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California, Inc.) over 2 years ago

I agree...any info that can be collected by checking out a seller's FB could help in negotiations.

Posted by Goran Utvic, We Buy & Sell Chicago Houses Fast (606 Homes LLC | Chicagoland Brokers Inc, Chicago IL 60656) over 2 years ago

I have a friend that the loose lips syndrome had impact a sale - they made a comment about their 'stupid buyers' paying over list when 'it probably won't appraise but, they're paying anyway' kind of comment!

Oh, yes!  You know, buyers and sellers research one another before they ever sign the Contract and that didn't go over very well with the buyers! 

The appraisal didn't come in and the buyers refused to pay full price and would NOT BUDGE. Had my friend's clients not seen the comment from the sellers, they would have negotiated AT LEAST half of the difference! Those loose lips cost them at least $10K!

GREAT advice, JL and congrats on the well-deserved feature.

Posted by Debe Maxwell, CRS, The right Charlotte REALTOR! (www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310) over 2 years ago

Wow this is amazing! 

I also know of a property manager that checks out FB before the rental agreement is signed - or not!


Posted by Susan McCall - - Compass Realty Solutions, Listing and Buyer's Agent (Compass Realty Solutions) over 2 years ago

Good morning JL Boney, III ,

I read your post when you first posted and was so glad to see it featured. Debe Maxwell, CRS re-blogged it as well. Congratulations! Great advice!

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) over 2 years ago

How many times have we seen this & sellers trash the very things that other buyers might be looking for. 

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) over 2 years ago

Great advice right here now, thanks. This will be discussed at the next office meeting. Much appreciated. 

Posted by Robert Hicks (United Country River City Realty) over 2 years ago

Dear JL,

Good idea, if you want to maintain your negotiating position.

Posted by Dörte Engel, ABC - Annapolis, Bowie, Crofton & rest of Maryland (RE/MAX Leading Edge) over 2 years ago

Dorte - No need to put yourself at a disadvantage if you don't have to.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 2 years ago