JL's Columbia SC Real Estate Blog: Pharming Your Fellow Realtors

Pharming Your Fellow Realtors

 Do you ever pharm other Realtors? For example, most new home agents in my area are only allowed to sell homes in their specific neighborhood or for their specific company. Therefore I have become friends with several new home agents who refer business to me.

 If someone comes to their neighborhood and they do not have anything that the customer is interested in, they contact me to see if I can help. Also, if a customer wants to buy a house from them, but has a house to sell, I get those referrals as well.

 This is not an exclusive process to be carried out with new home agents alone. I know general Realtors who work only within a certain niche. So, when they have someone contact them that is outside that niche, they refer the business to me. They get a referral fee, I get a client, the client gets a home or a house sold, and everyone is happy.

 The point is that there are all types of ways to get referrals. You have to be a little creative at times. Most of the Realtors in my area do not attempt this technique, but it has proved beneficial for me. So, rather than thinking of all other Realtors as your competition alone, sometimes it pays to think of them as one more place to prospect.

 

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JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

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Comment balloon 4 commentsJL Boney, III • February 26 2008 11:20AM

Comments

As an on-site agent for a developer I am unable to sell anything but my community property.  I am surprised that I do not have more (OK, any) general real estate agents prospecting me.  There are a number of new home communities in the St. Augustine area and farming those site agents could most certianly be money in someone's pocket.

Posted by Marjorie Taylor, New Homes in St. Augustine Florida (Riverside Homes) about 12 years ago
I'm surprised that no one has spoken with you also. It does work and it's a good idea.
Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) about 12 years ago
interesting I do that sometimes referral to others so I guess they are pharming me...
Posted by Leo Vinteler, Exqusite Service (Stout Associates Realtors) about 12 years ago
Sounds good to me. You are talking new home community's right? I am going to give it a whirl.Thanks for a light bulb moment...
Posted by Sharon Harris, Realtor (Keller Williams Keystone Realty) about 12 years ago

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