JL's Columbia SC Real Estate Blog: Why are link markets Bad?

Why are link markets Bad?

 Just thought that I would pose this question for any experts out there that may know the answer. I have learned that apparently link markets and link farms are sometimes penalized by Google and I wondered if anyone could tell me why.

 How do you know if your site has been penalized? Unfortunately when I first began my website, I did join a couple of link markets and I began trading links with other Realtors. I thought that this was a good idea in order to boost my link popularity. I managed to get my website on the first page of Google for four keyword searches and I was moving up on a few other keywords. However I have now dropped about 6 or 7 pages from my previous rank in most of my keyword searches and I not sure what happened or how to change it.

 The best that I can come up with, is that I was penalized for the link markets. If anyone has a good suggestion on how to fix this problem and get my website back on track, it would be most appreciated. Maybe, that is not what is wrong. So, any suggestions on what else could be the problem would also be very appreciated.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 4 commentsJL Boney, III • January 17 2008 12:07PM


  This is directly from Google webmaster site.

Link schemes

Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:

  • Links intended to manipulate PageRank
  • Links to web spammers or bad neighborhoods on the web
  • Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
  • Buying or selling links that pass PageRank

I would request that your links are removed from all sites that don't have real content.

If you want a good reciprocal link program you can follow the link below.  You can down load and try it for free.  After the trial you can continue to use it for free but it will not have all of the options.


Posted by Chris Frantz (EDU Real Estate Group) over 12 years ago


Check out this post on Google, I may help you with your linking.



Posted by Chris Frantz (EDU Real Estate Group) over 12 years ago
Lynn Harley normally has all the answers to questions like this one. Give her a try and she what she has to say.
Posted by Susan Trombley, Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs (Trombley Real Estate) over 12 years ago
Thanks so much for all the help guys.
Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 12 years ago