JL's Columbia SC Real Estate Blog: Being Well Liked Doesn't Always Make You Good at What You Do

Being Well Liked Doesn't Always Make You Good at What You Do


Columbia, SC Homes for Sale  Everyone wants to be liked, it's just part of human nature. I'll bet that you can scour the Earth and never find anyone who wakes up in the morning and says, " I hope someone hates me today."And more than we want anyone else to like us, we want clients and potential clients to like us. That means business my friend.

 But guess what, liking what you have to say in the long run can create a lot of future problems for you and your business. Telling people what they want to hear just to get the listing will only come back to bite you down the road. Every seller wants to hear that their home is worth a ton of money and you can sell it in no time flat. But if that's not the case, then you need to be the voice of reason that explains otherwise.

 Sure your chances of getting the listing might improve when you tell the what they want to hear, but your chances of the house not selling at having an angry client also increase drastically as well. So here's a wild idea, tell the truth. It may not make you the most popular guy at the time, but you'll keep your integrity and you won't waste your time or the seller's.



JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

My Columbia, SC Real Estate Blog



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Comment balloon 24 commentsJL Boney, III • August 11 2010 06:56PM


JL- too true.  I guess that's why we have to keep in mind that people do business with those they know, like, and trust.  You could also add respect to that list.

Posted by Jennifer Prestwich, Madison & Co Properties (Henderson, Thornton, Broomfield and Westminster) about 10 years ago

To add to Jennifer, the reason people refer people clients to us is because of the reputation we have build as being honest and forthright. Thanks for the post JL

Posted by Dave Singery, Friendly Hills Homes - Whittier Ca (Triinity Realty and Investment) about 10 years ago

  You are right! It is easier for me to tell someone their house they just bought 3 yrs ago is worth less today than then.  Can they take the hit, and still pay off their mortgage.....or are we dealing with a short sale here.  The reason is, I have took that hit on a personal home myself.

Posted by Ken B. Banks, Realtor Broker CRS ABR RCS-D CDPE CMRS SRES (Keller Williams Realty) about 10 years ago

Just for the record JL, I woke up this morning and thought "Man I hope JL still hates me this morning.  That would make my day!"  Not sure what to think of the rest of your post, being all truthful, respectful and having integrity and everything.  Where's the fun in that?  :-D


Other than having to deal with my sarcastic comment, I hope your day is going well and that you didn't get pooped on by the young' un lately.

Posted by Melina Tomson, Principal Broker/Owner, M.S. (Tomson Burnham, llc Licensed in the State of Oregon) about 10 years ago

You got to tell the truth and be honest as an overpriced listing won't sell and the seller will tell everyone your a lousy agent after they list it with another agent at a lower price.

Melina's comment cracked me up. You still hate her?

Posted by Cameron Wilson, The Short Guy - Murrieta,Temecula,Menifee Californ (Labrum Real Estate) about 10 years ago

JL...good advice and very true to the core.  We just need to be honest to our clients and the rest will take care of itself!

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) about 10 years ago

Welcome back....truth is hard to come by...and you nailed it again.  Thanks for taking the time to post this gem!

Posted by Don Sabinske, Sabinske & Associates Inc. (Don Sabinske, Sabinske & Associates Inc.) about 10 years ago


If we are going to talk the talk we are going to have walk the walk. Being liked is nice, but being an expert at what we do creates business and respect and a result we will do more business.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 10 years ago

I thought I was selling a listing recently.  The appraisal came in 90K too low.  Ooops!  Now, not a thing we can do about the bad appraiser.  But my sellers thought I could somehow fight it and I did not fight it hard enough.  It is hard to win with Sellers, unless you beat them way down on price up front.  Beware of pulling comps when you price it FROM the local neighborhood and then out from there.  I learned the long and hard way!!!  Never pull comps again to price it from the general township range.  And those appraisers are doing what they want on other criteria, but they hate to go outside the subdivision.  Heads up!

Posted by Brian Habel (HomeSmart Advantage) about 10 years ago


I would rather be good than well-liked. Fortunately for me, I am both!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) about 10 years ago

JL - I like sushi, Some don't. But If the service is excellent, many obsticals can be overcome.

Posted by Claude Cross, Charlotte NC Homes For Sale (Homes By Cross, Inc. ) about 10 years ago

JL, more sage advice from my SC friend. I'm used getting the stink eye on staging consults but hey if they want to sell, those fabulous custom painted leopard walls gotta go.


Posted by Cynthia Bartch about 10 years ago

Just checking in JL to make sure you are not lost under a pile of toys, baby powder & diapers!

Posted by Cynthia Bartch about 10 years ago

Cynthia- Still alive my friend, just working hard and taking care of the little one. Hope everything is well with you and yours.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) about 10 years ago

Tell the truth and hope they hear you but I have started putting it in writing...yes I will list for this, but my suggestion is thhhhhhhis.  Sometimes this helps get the price down to where it needs to go.  Like doesn't pay the bills in this economy.

Posted by Gwen Fowler-864-916-2019 SC Mountains Lakes Homes, Gwen Fowler Real Estate, Inc. (Gwen Fowler Real Estate, Inc) about 10 years ago

Gee Whiz,  I missed you!  You have my utmost appreciation for telling the truth as it needs to be told.  And, you hit the nail on the head again, as usual. 

Posted by Suzanne McLaughlin, Sabinske & Associates, Realtor (Sabinske & Associates, Inc. (Albertville, St. Michael)) about 10 years ago

Hi JL-You are a very straightforward and stand up guy. I am happy to call you friend. CONGRATS on becoming a father. Are you enjoying being a dad? I have no doubt you are a great one. Have a great Labor Day.

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) about 10 years ago

Short, sweet and to the point!  Love blogs like this . . . and your words speak volumns.

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) about 10 years ago

JL -- see that you are like me and not on here that often -- I wanted you to be one that helped put me over 300,000 ---

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) about 10 years ago

A great post!

Posted by Joshua Zargari, MJ Decorators Workshop (MJ Decorators Workshop LI staging and home decorating) about 10 years ago

We are missing you out here.  It is nice to see you comment from time to time.  But, we need some of that down home honest truth again, my friend.  I know you are busy, and I hope everything is going well.  But, squeeze us in once in while, we need your voice back here! 

Posted by Don Sabinske, Sabinske & Associates Inc. (Don Sabinske, Sabinske & Associates Inc.) about 10 years ago
Its a difficult but mature perspective on professionalism. JL thanks, Leah.
Posted by Leah Henderson (Asset Realty, Inc) almost 10 years ago

Let the truth be told!! Great advice... Have a nice day.

Posted by Marilyn Harrell, Wixom Lake - Beaverton MI (ReMax Riverhaven) over 9 years ago
Chris, I noticed that the arcvihe december 2005 for your blogspot blog mentioned above is the same as your blog homepage. I'm in the process of buying a property in Bangkok, how has the market changed since you last updated your blog 20 months ago?
Posted by Ali about 8 years ago