JL's Columbia SC Real Estate Blog: Realtors Using the "N" Word

Realtors Using the "N" Word

Columbia, SC Real Estate


 There are simply times when being a Realtor, our any other form of sales person for that matter, will require you to use the "N" word. As dreaded as it may be and I have seen many people who just can't say it to save their lives, you need to learn the proper use of the word NO.

 It can be one of the most difficult aspects of this business to learn,but knowing the right time and place to use that little two letter word can save a lot of hassle and heartache. No one likes to take a pass on a new listing, that means you have no chance of selling it and no chance of receiving sign calls as a result of said listing. But if the seller is completely unreasonable and you just know that things will not turn out well, then with all due respect why put yourself through the headache of fighting a battle you were going to lose from the very start.

Columbia, SC Real Estate


 If a buyer is not willing to take the proper steps to make a purchase, then all you're really doing is offering a free tour. I request that all buyers speak with a lender prior to showing them homes for sale in the area. They need to know where they stand, what their price range is, and if they can even buy a home. This is good for them and myself as well. There is no more need to waste their time than it is to waste mine, and a lender can sum things up for us pretty quick.

 Frankly, some of the best decisions I have made since entering this business is saying no in certain situations. Buyers and sellers that I have passed on to another agent or passed up altogether. Like it or not, this is a business and you have to treat it like one. How many businesses do you know that want to fail at turning a profit because they took on too many bad investments?


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

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Comment balloon 21 commentsJL Boney, III • April 26 2010 03:28PM


Today I went on a listing appointment and used the No word becuase we could not agree on price. It was hard but we have to do this inorder to maintain our credibility

Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros (AllMountainRealty.com) about 9 years ago


So true. This took me many years to learn as I would always try to say YES!. Then I realized not all business is good business. I find that the buyers that give you a hard time getting prequalified are typically not able to buy.  It makes no sense that any buyer or seller would want to waste time.

Posted by Jeana Cowie, Broker Associate, ABR, CRS, GRI, SRES (RE/MAX Real Estate Limited) about 9 years ago

The "N" word will save you not only stress, but believe it or not, will save you money.

Posted by Ralph Gorgoglione, Hawaii and California Real Estate (800) 591-6121 (Maui Life Homes / Metro Life Homes) about 9 years ago

Very good point. I had a buyer I told no to on a purchase the other day.

Posted by Ted Tyndall, I will help You find the Home YOU want to Buy (Davidson Realty Inc.) about 9 years ago

I suppose it's difficult, as realtors tend to be of a "helping nature", but you're absolutely right.    This is a business, and learning to say "no" is what both qualifies and differentiates our service.

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) about 9 years ago

Great post.  I find myself using the "N" word much more frequently these days, and it feels good!  Wish I would have started earlier.

Posted by Tom Boos, Providing the very best of service to Sellers and (Sine & Monaghan Realtors, Real Living) about 9 years ago

Until the government starts bailing out REALTORS for bad investments, this is excellent advice! 

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) about 9 years ago

JL:  Sounds like we might be able to borrow the catch phrase, "Just Say No."  All we need to add is, "...When Dealing With Unreasonable People."

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) about 9 years ago

JL- No is an excellent response in any given situation. I will continue to use this letter (consonant) and it is fodder for a subsequent post. Yes I will, and no I won't. Thanks for the food for fodder.

Posted by Claude Cross, Charlotte NC Homes For Sale (Homes By Cross, Inc. ) about 9 years ago

JL...NO is one of the hardest things to say.  Especially when you are trying to extract money from that person in some way. lol

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) about 9 years ago

Saying No at times is hard but it's part of the business necessary to turn a profit. No possibility of ROI then the answer is NO.

Posted by Cameron Wilson, The Short Guy - Murrieta,Temecula,Menifee Californ (Labrum Real Estate) about 9 years ago

JL - I had kids, I learned quickly how to say no. It takes a little longer to be able to say it to potential clients/customers. It is really tough to do during harder times, like those we have been having.

Posted by Mike Saunders (Lanier Partners) about 9 years ago


You title scared me a lot, but the content is vintage JL!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) about 9 years ago


Great words of advise.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 9 years ago

It can be difficult to determine if your buyer is serious or not. If not, they need a definite NO! As I said, it's just sometimes hard to determine if your buyer is serious or not. =/

Posted by Lisa Hill, Daytona Beach Real Estate (Florida Property Experts) about 9 years ago

Just say . . . NO!  So much for being wishy-washy!  :-)

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) about 9 years ago

JL - I like to say "next" instead of no!  I said "next" on the 30th to an overpriced listing.  It felt really good.  The market is still dropping here, if you don't get ahead of it you just sit on another property.... too much hand holding for me. 

Posted by April Hayden-Munson, Brookfield Wisconsin Real Estate about 9 years ago

JL, While not being a REA I can understand the wise words you wrote in your blog. Many sellers do not understand the time and dime a REA spends advertising the listing.


Posted by Cynthia Bartch, Redesigned Spaces; All Round Nice Gal (Home Stager/Property Stylist & more! Granville, Ohio) about 9 years ago

Hi JL-

No is one of my favorite words.  In real estate, many others know how to use it and speaking the language can save hours in your day - and give you more time for YES!

--Sara in San Antonio

Posted by Sara Woolford & Steve Golson, ALHS (iTexas Realty Co.) almost 9 years ago

Have had to use the N words several times during the last few months.  I don't like using it but usually am glad that I did after doing it.  I think about it before using it and make sure that it's the right word. 

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) almost 9 years ago

This is a lesson I learned from Nancy Reagan.

 The proper use of the N word pays.

Posted by Pete Xavier, Outstanding Agent Referrals-Nationwide (Investments to Luxury) about 5 years ago