JL's Columbia SC Real Estate Blog: There is no Designation for Integrity

There is no Designation for Integrity

Columbia, SC Homes for Sale 

We as real estate professionals have a wide variety of designations at our disposal. Anything from Graduates of the Realtor Institute, to Certified Residential Specialists, to Certified Green Home Specialists. Any of these designations can certainly prove that you have taken the time to go beyond the average training to receive greater education in your field.

 But there is now designation for integrity, and all the letters in the world following your name will be useless with out it. We as Realtors have a code of ethics and at the very least claim to hold ourselves to a higher standard of practice by becoming a Realtor rather than just an agent. But even the code of ethics itself can sometimes remain open for interpretation and doesn't ensure that even a Realtor is truly acting in the very best interests of their clients.

Columbia, SC Homes for Sale


 There are no classes available that will teach you morality. There are no seminars that will show you how to do the right thing where your clients are concerned. This is simple though, you just have to remember the golden rule. Do unto others as you would have them do unto you. Regardless of how you justify your stance on a given situation, every legally sane human on the planet knows the difference between right and wrong.

 You know when you are acting in the best interest of your clients to protect them and put them first. After working with you for a short period of time, they will know whether or not you are working for them or yourself as well. Always put your clients needs first. It's the best way to truly show them that they are receiving the representation that they deserve. You might not get letters next to your name for doing it, but you will get something just as important. Happy Client!


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 20 commentsJL Boney, III • March 11 2010 11:43AM



When you are right, you are SO right!

Featured in the Group "Whacked!!!"

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 10 years ago

JL...There is nothing that says because you put a bunch of initials behind your name that you will do what is right and honorable.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 10 years ago
JL, integrity should be a given. For some they need to work on it...
Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 10 years ago

JL ---- and I might add, a good peaceful night's sleep -- great post -- when I teach ethics, I always point back to Do under others....... and also, What goes around comes around.
                                                                                                     The AgentOwned Realty  <br/><br/><br/><br/><br/>Company - Mama  Liz Signature<br/> with blue'

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) over 10 years ago

No JL, one doesn't have fancy shamancy letters for having integrity and honesty but you usually get referrals which are  way more valuable in my eyes! Your post just goes to show what a wonderful agent and the stand up kinda person you are.

I know you go the extra mile, if I remember correctly didn't you hop a back fence to track a builder down for your client?

Posted by Cynthia Bartch over 10 years ago


Integrity comes from the heart and either we have it or we don't. Long term successful people do.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 10 years ago

JL - The Realtor that lasts has an ethical base. It's about the best interests of your client. Excellent post.

Posted by Claude Cross, Charlotte NC Homes For Sale (Homes By Cross, Inc. ) over 10 years ago

Hi JL . . . Integrity should never be a four-letter word.

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) over 10 years ago

Great blog,  I think these are the times I get most frustrated with being a realtor is when other realtors give us a bad name.


Posted by Team Honeycutt (Allen Tate) over 10 years ago

From the desk of David Dee,

JL, integrity is a high standard which we should always hold on to. It is part of our fiduciary duty to look out for our client's best interest.

Posted by David Dee, Real Estate - San Gabriel Valley (L.A.) & N. Orang (RMX REALTY) over 10 years ago


The rewards of integrity are referrals and a good nights sleep.


Posted by Ty Lacroix (Envelope Real Estate Brokerage Inc) over 10 years ago


The case for integrity is often spelled out in client testimonials. But, if you are offering a designation course, I would be interested in reading the curriculum.  What would the designation letters be?



Posted by Claudette Millette, Buyer, Broker - Metrowest Mass (The Buyers' Counsel) over 10 years ago

JL - We have had this discussion before I am reminded.  It might be painful to do the right thing.  It might be awkward, inconvenient and downright distasteful sometimes, but doing right will always be its own reward.  Great post! 

Posted by Suzanne McLaughlin, Sabinske & Associates, Realtor (Sabinske & Associates, Inc. (Albertville, St. Michael)) over 10 years ago

Kudos JL - I absolutely could not have said this better myself!  I adhere to the Golden Rule in everything I do and I take the Realtor Standards and Code of Ethics very seriously.  Always do the right thing and you never have to look over your shoulder and wonder.  Great post!  Worth a re-blog!

Posted by Melinda (Mel) Peterson, The Blessed Realtor - ABR, CRS (Grants Pass, OR) over 10 years ago

Timely post. You should have about 3000 agents comment on this. It's either you have it or you don't.

Posted by Robert L. Brown, Grand Rapids Real Estate Bellabay Realty, West Mic (www.mrbrownsellsgr.com) over 10 years ago

JL - It deserved a reblog for my client base.  Interesting and commendable.  I enjoy your thought-provoking posts. 

Posted by Don Sabinske, Sabinske & Associates Inc. (Don Sabinske, Sabinske & Associates Inc.) over 10 years ago

You are so right, JL!  With matters like this, it's black and white!  When dealing with integrity there are no gray areas!

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) over 10 years ago


Amen......you are preaching to the choir.......love it.....

Posted by Julie Chapman, New Homes Sales Ormond, New Smyrna, Daytona Be (DR Horton ) over 10 years ago

Hi JL!  I feel like I haven't been here in a while. This is an excellent post, as always!  You either have integrity or you do not.  xxoo

Posted by Susan Mangigian, Chester & Delaware County Homes, Delaware and Ches (RE/MAX Preferred, West Chester, PA, RS152252A) over 10 years ago

Hi JL-

It takes us all day t0o do right by our clients and it it worth every moment.  They always know the difference and it forms the bedrock of a long relationship.

Sara in San Antonio

Posted by Sara Woolford & Steve Golson, ALHS (iTexas Realty Co.) over 10 years ago