Believe it or not, the title is true. While there are many things that you can do in this business that requires aggressive effort, there are things you can do that could be considered a more passive form of marketing. You just have to think a little and come up with something different.
Take for example the extra curricular activities of your children and their school. If your child plays sports at their school, then chances are you attend the games and there are other parents that attend them as well. Of course, conventional wisdom tells you to walk around, get to know all the parents and ask for their business. That's not exactly a bad way to go about it, but you can be a little more relaxed in some cases.
I for one don't particularly like to feel as if I am bothering someone when they are trying to cheer for their children.
There are however ways to remain in front of others without feeling like you're pressuring people. Do you have virtual tour software? Something like Visual Tours will work just fine, so will many other video editing programs and slide-show programs that will allow you to upload your information.
Just take a good camera to the game or dance recital or any other activity you may attend. Then take some time to put together a slide show or tour of the pictures or video that you have procuredfrom the event. Make sure your picture and information is uploaded for all to see. Then you can simply email a link of it, or give a copy of it to the coach or the principal of the school and they will likely be more than willing to share it with other parents who are probably already on an email list with the school. It can be an easy way to let people know who you are and what you do without having to secure all their emails personally or feel like you are harassing them when you should be paying attention to your child as well. And this is just one example of how to do this.
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com