JL's Columbia SC Real Estate Blog: 10 Pieces of Advice to Help Your Real Estate Business

10 Pieces of Advice to Help Your Real Estate Business

 10- If you say you are going to do it, then DO IT! - There are more than enough people in this world that will toss out any hollow promise that their mouth can make, so don't add to the confusion. Provide the service that you promise and you will always stand out. If you tell a client that you are going to do something, then be sure you do it and that they don't have to ask if you did.

9- There is no excuse for poor performance.- If you want to ensure that you will lose listings and buyers, then don't do a good job. You will drop them like flies and you will no longer have to deal with them. While of course everyone has issues in their lives, your clients shouldn't suffer because of them.

8- Be prepared.- When you're not on appointments, then prepare for future appointments. Know your market and be ready when opportunity presents itself.

7- Be professional.- That doesn't mean that you can't have a sense of humor or that you have to be a complete stiff throughout the process, but you need to be a professional first. No matter how many homes your client has bought or sold, you should be the most knowledgeable in the crowd and you are their to provide them with a service, so be sure that they know you are the professional in the equation.

6- You have to advertise.- At some point your career you may have enough of a costumer base that you can simply focus on referrals and let the business come to you. I assure you that takes a while so unless you're incredibly blessed at the beginning of your career, then you're going to have to spend a little time and money advertising. Businesses that succeed rarely do so through luck or by mistake, but many of them have managed to succeed through their advertising efforts. Watch what the successful agents in your area do and focus your advertising accordingly.

5- If you're not ready to fight, then don't throw the first punch.- It's no secret that in this day and age there is a reduced number of buyers and sellers out there making a run at the market. That doesn't mean that you can't succeed, you certainly can, but you will have to work for it. There will be lots of competition out there from your fellow agents who remain in the business and you have to be willing to compete for the business.

4- Ask for the business.- One of the easiest ways to get business is also one of the most overlooked techniques in real estate. ASK FOR THE BUSINESS. It's rare that people will simply volunteer to work with you, so you need to let them know that you want to work with them.

3- Your reputation is GOLD, protect it as such.- There is nothing in the world worth ruining your reputation. You can spend years building a solid reputation as good person and a fair businessman, and in one breath you can blow it all. So, don't go there, if a situation seems questionable, think about the future of your business rather than the current state of your bank account.

2- If you were wrong, then admit it.- If you are wrong in a situation, and you will be at some point, then you have to be willing to swallow your pride, cast aside you ego, and do the right thing by admitting that you were. Your clients will respect your ability to tell the truth and even if they don't, it's still the right thing to do, so you better do it.

1- There is no replacement for education.- Learn everything that you can about this business. From marketing and advertising, to sales techniques, and your local area. The possibilities to study aspects of real estate that could help your business are truly endless, you just have to be willing to learn. The second you decide to stop learning, you put yourself and your clients at a disadvantage, and you make the decision that your business will stop growing.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 45 commentsJL Boney, III • December 14 2009 11:57AM


JL:  Ten pieces of common sense advice.  I love it!  There is not one thing on here that doesn't make sense, or isn't true.  Great post!

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) almost 9 years ago

Such a good list...you said it all, and very well, indeed.   I hope everyone reads this!

Posted by Li Read, Caring expertise...knowledge for you! (Sea to Sky Premier Properties (Salt Spring)) almost 9 years ago

JL ---- these are all very valid points -- I don't know that I can say any one is more important than the others, but I'm always harping on #4 -- you must ask for the business.

                          Happy Holidays

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) almost 9 years ago

JL - Another great top ten. #4 is my favorite Ask and ye shall receive.

Posted by Claude Cross, Charlotte NC Homes For Sale (Homes By Cross, Inc. ) almost 9 years ago


All good points and perhaps should be read weekly as to not forget what we we do


Posted by Ty Lacroix (Envelope Real Estate Brokerage Inc) almost 9 years ago

Great reminders!  I agree with Ty--probably should read them often.

Posted by Rosina Woolston (RE/MAX at Jennersville) almost 9 years ago

Common sense goes a long way, unfortunately, too many people either don't have any or don't use what little they have.  Anyway, it's always a good reminder to have it put in front of me.  Thanks for writing it down.

Posted by Dawn A Fabiszak, The Dawn of a New Real Estate Experience! (Private Label Realty ( Denver metro area, Colorado) almost 9 years ago


these are ten good points to remember in the coming year.  Wait a minute, are you saying that we may not be doing them?

Posted by Don Rogers, Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes (Keller Williams Realty Chesterfield) almost 9 years ago

JL, So critical to make sure you are taking care of your clients and subsequently your reputation.  Michelle

Posted by Michelle Francis, Realtor, Buckhead Atlanta Homes for Sale & Lease (Tim Francis Realty LLC) almost 9 years ago

Great points to remember.  These should go hand in hand with my business plan for 2010.

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX Solutions) almost 9 years ago


Outsatanding post, Just Do It.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 9 years ago

All great advice! So simple, yet so easy to neglect when in the middle of a "situation". I recomended this one for a feature.

Posted by Lisa Hill, Daytona Beach Real Estate (Florida Property Experts) almost 9 years ago

Great list, I find in this market a lot of agents are letting the education go, and that's going to put them behind the 8 ball when and if they're still in the business next year!

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) almost 9 years ago

It's sometimes easy to forget the basics (you know, things like, answer the phone when it rings!) amongst all of the technology hype. Great post.

Posted by Julia Odom, Chattanooga Homes for Sale (Select Realty Professionals) almost 9 years ago

Great advice. Never hurts to be reminded to go back to the basics.

Posted by Raylene Estabrook (Signature Homes Real Estate Group) almost 9 years ago

Great points, especially #2. Everyone makes mistakes. It's how we handle our mistakes that makes or breaks us. (Tiger, are you listening?) -- Tanya in Montreal

Posted by Tanya Nouwens, Montreal Real Estate Broker & Stager (RE/MAX ROYAL (JORDAN) INC. / Tanya Nouwens Inc. www.readysetsold.ca) almost 9 years ago

Great list, all true, all fogotten at sometime or other, then whining ensues. See it, do it.

Posted by Vanessa Stalets, REALTOR, Brentwood TN Homes, Real Estate (RE/MAX Elite) almost 9 years ago

Excellent points JL! Thanks, & Happy Holidays.

Posted by Debbie Sagorin, Marketing Irvine to the Highest Level (Coldwell Banker Real Estate) almost 9 years ago

We all lose sight of the "basics" once we get busy. Thanks for the reminder.

Jeff Burnham, Rosen & CO West, Las Vegas

Posted by Jeffrey Burnham, The Wizard (Choice One Properties & Mgt) almost 9 years ago

i started reading and said to myself i like # 8 then #5 then #4 ...well ok ALL of then are really great....yhanks for sharing

Posted by Dana Devine (Charles Rutenberg Realty) almost 9 years ago

Thanks for your clearly stated points--all valid and make great sense. Thanks for the reminder.

Posted by Lottie Kendall, Serving San Francisco and the Silicon Valley (Compass) almost 9 years ago

I agree with the others.  These are all strong points to be reminded of on a daily basis.

Most of them could be articles all on their own!

BTW- I saw a great article that talked about why buyers "Trust" sales people.  Dependability (doing what you say you're going to do) came in higher than likeability or competence. By 300%+

Love Columbia.  Spoke at the Assc. of Realtors building for Re/Max in 2007. Fantastic town.

Posted by Jeffrey Howard (Winning Sales Habits) almost 9 years ago

Gosh...isn't it amazing that you have to list these? Yet more and more agents are treating Real Estate as a numbers game and not working in a professional manner.

Posted by Karen Fiddler, Broker/Owner, Orange County & Lake Arrowhead, CA (949)510-2395 (Karen Parsons-Fiddler, Broker 949-510-2395) almost 9 years ago

Great advice, thanks for the post!

Posted by April Stephens, Broker/Realtor - Johnston & Wake County (RE/MAX One Realty) almost 9 years ago

Excellent article and I would like to re blog it to my network if this is OK. This is  the way I have tried to run my business and maybe the reason I have stayed in the top 10 of all agents in my market. And maybe the reason I won Realtor of the Year this year. I am going to pass this around to our agents! Good job!

Posted by Jay & Jewell Kaiser (Jay Kaiser (Exit Mountain Realty)) almost 9 years ago

Great advice!!! This is the way that I am trying to start my business, I feel if you start off going in the right direction you have no chose but to succeed.

Posted by Nakisha Brisco -New Orleans/Slidell Real Estate ( Abek Real Estate) almost 9 years ago

Great post.  I do have a question regarding #6.  I'd love to hear what you, and others, feel is the most effective advertising in today's market.

Posted by John Diebel (Real Living Helios) almost 9 years ago

Sometimes it is good to go back to the basics.  Good list.

Posted by Bob Willis, Orange County & L.A. County Real Estate Agent (Berkshire Hathaway HomeServices California Properties) almost 9 years ago

The only one thing I would add is that helping other Realtors can pay back 10 fold.  It can make all the difference in a transaction.  Also, can provide a referral.  Be a guide, be helpful when they are in need.  Be friendly and most of all try to hold back any mean thoughts you might have of the other Realtor when they are giving you a hard time in a transaction.


Posted by Adele Galus almost 9 years ago

JL:  Fabulous advice with total common sense. Good to read when your 'off track'.

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) almost 9 years ago


I particularly liked number 5!!!   Work, Work, Work!!!.. The business is there; go beat the bushes for it!

Posted by Kathy Opatka, Serving Ocean City, MD, & The Delaware Beaches (RE/MAX CROSSROADS) almost 9 years ago

Learn something new everyday -- take time during the holidays to make a difference in your business

Posted by Scott Hoen, VP, Marketing Systems & Sales Tech, 714-270-9607 (TitleCapture.com) almost 9 years ago

Great common sense advise.  It is easy to forget the basics and loose focus.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) almost 9 years ago
Very good article! Sometimes agents forget these things- thanks for reminding us :-)
Posted by Lainie Ramsey, Lake Texoma Expert (Homes By Lainie Real Estate Group) almost 9 years ago

It's like the 10 commandments for real estate, or any small business.

Posted by Mike Henderson, HUD Home Hub - 303-949-5848 (Your complete source for buying HUD homes) almost 9 years ago

Outstanding advice.  I shall post this on my office bulletin board for all to see.

Posted by Martin Kalisker, Professional Standards & Legal Assistant (Greater Boston Association of REALTORS) almost 9 years ago

Wonderful advice, thanks.  Good reminders of the basics.

Posted by Kirsten Lindquist, Realtor - Sonoma Wine Country (Pacific Union International) almost 9 years ago

Great post. Items 1,7, 8 are ones to focus on.

Posted by Scott Guay, Associate Broker. Ocean City and Ocean Pines MD (Berkshire Hathaway Home Services PenFed Realty) almost 9 years ago

JL..this is wonderful advice..we should all follow this..another great post..you are on a roll..


Posted by Hannah Williams, Expertise NE Philadelphia & Bucks 215-953-8818 (Re/Max Eastern inc.) almost 9 years ago

Great post and a great reminder to us all! The basic that many of us easily forget from time to time. Don't leave home without this list!


Posted by Joey Arce (NUllennium Realty/NUllennium Lending) almost 9 years ago

Great post! It's always good to be reminded of these! I need to print it out and keep it in front me at all times. Thanks!

Posted by Jodi Vezina Elk River MN/North Metro EXIT Realty Nexus Elk River MN (EXIT Realty Nexus) almost 9 years ago

Thanks for the refresher. The advertising one is the hardest to stomach this year but it's so true. When we stopped our marketing, things slowed down. We picked it up and ended up picking up our phone more to answer calls. Thanks.

Posted by Beverly of Bev & Bob Meaux, Where Buying & Selling Works (Keller Williams Suburban Realty) almost 9 years ago

Not only ask, but join organizations, volunteer....you'll find people who will get to know you and respect you...then you can ASK for the busness! (And you help your community and others at the same time!) Thanks for the reminders!

Posted by Jill Watts, A Luxury Experience at Every Price Point! (Realty Pro, Inc.) almost 9 years ago

Numbers 1, 2, and 3 are my favorites. 

Posted by John Martelotti, Your Staten Island, NY Real Estate Resouce! (Robert Defalco Realty) almost 9 years ago

Such common sense...its a shame not everyone lives by these rules though.

Posted by Sonja Adams (Samson Proprties) almost 9 years ago