JL's Columbia SC Real Estate Blog: The Outside Benefits of Blogging

The Outside Benefits of Blogging

Blogging We all know the obvious benefits of blogging on a regular basis. Excellent SEO results, spreading your message to the masses, building your brand, and solidifying your reputation in the eyes of the world. But what about the outside benefits to blogging that you may not have thought about being a good reason to remain active in a forum or blogging network?

 Real estate is a people business, it always has been and it always will be. The fact of the matter is that the driving force behind any form of social media is the people who are involved in it and the people with whom you connect when you participate. Without your followers on Twitter, you are just randomly writing down your thoughts for the day and without your friends on Facebook, you may as well just be sitting at home alone. People participate in social media because they can reach and connect with other people, and nothing attracts a crowd like a crowd.


 Blog So what are the outside benefits of blogging on a regular basis?

1- Learning your market better. If you want to give good information about your market through your blog, you first have to know the information. So, unless you are making it up, then you are studying the market closely in order to provide accurate accounts of what is happening in your real estate market and stay on top of current trends.

2- Learn your area better. One of the best things that you can do is write about your area. Restaurants, businesses, stores, festivals, parks, and you get the picture. People looking to relocate to your area are far more likely to search for information about your area than they are to search for you. In order to provide them with accurate information on your area, you have to know the area. Seeking out things to write about will cause you to become more familiar with your area and what is happening within it.

3- Learn your communities better. Another great way to attract attention to your blog and your business is to write about communities within your service area. This will give you plenty to write about, as I am sure your have quite few communities in your area. People who know where they want to live will research very specific things when they have narrowed their search. Therefore, when you write about communities that gives you an opportunity to get in front of people who search for that specific community. In the process of writing about them, you have to research them and you should go take pictures of them to include in the post. This makes you far more familiar with said communities and their locations in your town.

4- You can use it to meet people. While their may only be so many people who will search for a particular business, it does happen. Plus, writing about local businesses gives visitors to your blog an added opportunity to become familiar with what your area is like. In addition to that, when you write about said businesses, you again should take pictures of them and do a little research. The easiest way to do this is walk right through the door, camera and business card in hand, and explain why you are there and what you want to do. Most business owners are more than happy to have some free advertising by virtue of your blog and it gives you a chance to meet people that you may not have otherwise.

5- It causes you to be active. There's nothing in this world worse than sitting around and waiting on business to come to you, in fact, that rarely if ever happens so I wouldn't make it a strong part of your business plan. Opportunity usually comes your way when you are out and about or when you are looking for it. So, when you are actively moving around your area and finding things to do, that's when you will create the majority of your opportunities.

 This list could go on, but this looks like a good place to stop as I'm sure I have conveyed my point. So get out there, find something to write about, and get busy. You never know when it will be a good thing.


JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

My Columbia SC Real Estate Website

My Columbia, SC Real Estate Blog



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Comment balloon 18 commentsJL Boney, III • September 29 2009 09:58AM


Hey JL, Since my husband travels to your area I referred to your local posts as my own personal travel guide. I think that's pretty cool, I already knew where to go when tagging along with him. I love your local posts and meeting you & your lovely wife, (my maybe cousin) lol.

Posted by Cynthia Bartch over 10 years ago

Cynthia- I think it's great as well. I like to check out posts from people in an area where I will travel to and see what I should be doing. Glad I can help you out from time to time and I look forward to our next meeting when you come back to Columbia.

Shane- I am glad that this has helped you. Follow some of these steps and get out there in your area. The more people see your face the better and these are some great ways to ensure that will happen. Welcome to AR and welcome to real estate. Best of luck in both and if you need any further help, just let me know.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 10 years ago

Shane- I was not very strong at that myself when I first started real estate. I had never been in sales before and I really still don't consider myself a sales person in all honesty. These days I have little trouble talking with people I don't know, and I have used my blog and these techniques to help me get through this and get better at initiating contact and creating relationships.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 10 years ago

JL - You make several excellent points.  Writing about your market, area, etc certainly requires knowledge of your subject.  Overall it makes you even more of a local expert. 

Posted by Erik Hitzelberger, Louisville - Middletown Real Estate (RE/MAX Alliance - Louisville REALTOR-Luxury Homes) over 10 years ago

All great information and well said.  I agree on every point.

Posted by Carissa Acker (Real Estate by Design with Keller Williams Realty) over 10 years ago

Erik- It can certainly help to instill confidence in those that read your posts.

Carissa- Thank you very much.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 10 years ago

JL- Great information for everyone from the new blogger on up the experience levels.  I think sometimes we all wonder about what to write about.  You always have a good mix of local information and real estate information.  Great going on this post.

Posted by Kim Peasley-Parker (AgentOwned Realty, Heritage Group, Inc.) over 10 years ago


Excellent post about one of my favorie subjects.

Featured in the Group "Whacked!!!"

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 10 years ago

JL --- another great post --- I think that social networking is so important -- I know that one day it will pay off for me, even though, my target is different from your.

        Mama Liz

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) over 10 years ago

JL...social networking can take some time or it can explode depending on your local.  In mine...after a year and a half, I am starting to see small tidbits of results.  That's enough to keep me encouraged.

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 10 years ago

I really like Number #5 on your list.  I agree that being active is such a crucial part of getting real estate business.  Great post.  Thanks.

Posted by Dianne Bartlett (Brightside Realty, LLC) over 10 years ago

JL - Great ideas re things to blog about!  "Community flavor" is something I always tried to google for when we were moving somewhere....it was like pulling hen's teeth trying to get info on festivals, what area parks looked like, what life was like in the area, things to do, etc.....some of the info came standard off of chamber of commerce websites, but I was always looking for something much more personal, to give me an idea about the area before we went on our exploratory trips.


Which is why I love my outside blog on ActiveRain so much!  It gives me an opportunity to look at my community with fresh eyes....what are the things people look for when they move into the area?  Then I try to write about them....or even better yet make a FlipVideo about them and post them to YouTube. 


I'm pretty new to AR so I'm just starting to get the hang of it.....I've bookmarked your post in case I ever run out of ideas.  Thanks! :)

Posted by Coleen DeGroff, Haile Plantation Real Estate - Gainesville FL (Coldwell Banker M.M. Parrish Realtors) over 10 years ago

Kim- From time to time it's hard to come up with something new, but there's always something we can write about.

Richard- Thanks for the feature my friend.

Liz- It really takes time and effort, but it can be worth it.

Bill- As long as you are seeing results my friend.

Dianne- I obviously agree in being active myself.

Coleen- There are tons of people out there that search for this type of information on a daily basis, that's why I think it's so important that we provide the info. Welcome to AR and thanks for the wonderful comment.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 10 years ago

Great information you've shared with us, thanks and have a great day!

Posted by Marilyn Harrell, Wixom Lake - Beaverton MI (ReMax Riverhaven) over 10 years ago

Jl that's what I like about it, I go out to a neighborhood, take pictures, drive around then go back and research the activity. It makes you learn about the area.

Good Post.

Posted by David O'Doherty, Clayton NC Homes, Raleigh, NC (Raleigh Realty Inc) over 10 years ago

JL - There are many benefits to blogging.  It does allow you to go out in your community, and it gets you out of the office.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate www.ChandlerRealEstate.weebly.com) over 10 years ago

JL - Thanks for the great info ... you are right!  I'm working daily on creating a great localism blog!

Posted by Lisa Wetzel, CDPE, SFR carsonvalleyland.com (RE/MAX Realty Affiliates) over 10 years ago

Marilyn- You're welcome, thank you.

David- That's one of the best benefits that I see.

Troy- Things that get you out of the office are always good.

Lisa- I need to work on that myself.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 10 years ago