We all know the obvious benefits of blogging on a regular basis. Excellent SEO results, spreading your message to the masses, building your brand, and solidifying your reputation in the eyes of the world. But what about the outside benefits to blogging that you may not have thought about being a good reason to remain active in a forum or blogging network?
Real estate is a people business, it always has been and it always will be. The fact of the matter is that the driving force behind any form of social media is the people who are involved in it and the people with whom you connect when you participate. Without your followers on Twitter, you are just randomly writing down your thoughts for the day and without your friends on Facebook, you may as well just be sitting at home alone. People participate in social media because they can reach and connect with other people, and nothing attracts a crowd like a crowd.
So what are the outside benefits of blogging on a regular basis?
1- Learning your market better. If you want to give good information about your market through your blog, you first have to know the information. So, unless you are making it up, then you are studying the market closely in order to provide accurate accounts of what is happening in your real estate market and stay on top of current trends.
2- Learn your area better. One of the best things that you can do is write about your area. Restaurants, businesses, stores, festivals, parks, and you get the picture. People looking to relocate to your area are far more likely to search for information about your area than they are to search for you. In order to provide them with accurate information on your area, you have to know the area. Seeking out things to write about will cause you to become more familiar with your area and what is happening within it.
3- Learn your communities better. Another great way to attract attention to your blog and your business is to write about communities within your service area. This will give you plenty to write about, as I am sure your have quite few communities in your area. People who know where they want to live will research very specific things when they have narrowed their search. Therefore, when you write about communities that gives you an opportunity to get in front of people who search for that specific community. In the process of writing about them, you have to research them and you should go take pictures of them to include in the post. This makes you far more familiar with said communities and their locations in your town.
4- You can use it to meet people. While their may only be so many people who will search for a particular business, it does happen. Plus, writing about local businesses gives visitors to your blog an added opportunity to become familiar with what your area is like. In addition to that, when you write about said businesses, you again should take pictures of them and do a little research. The easiest way to do this is walk right through the door, camera and business card in hand, and explain why you are there and what you want to do. Most business owners are more than happy to have some free advertising by virtue of your blog and it gives you a chance to meet people that you may not have otherwise.
5- It causes you to be active. There's nothing in this world worse than sitting around and waiting on business to come to you, in fact, that rarely if ever happens so I wouldn't make it a strong part of your business plan. Opportunity usually comes your way when you are out and about or when you are looking for it. So, when you are actively moving around your area and finding things to do, that's when you will create the majority of your opportunities.
This list could go on, but this looks like a good place to stop as I'm sure I have conveyed my point. So get out there, find something to write about, and get busy. You never know when it will be a good thing.
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com