I've heard a lot of opposing views on whether or not to take certain listings and whether it's worth it in the end. The fact of the matter is that sometimes you can tell in the middle of a listing appointment that the seller is really not going to listen to your recommendations. They may not be willing to price the home correctly, or maybe they will, and they are not willing to prepare the property for sale to compete with other homes in their price range. There is a limitless amount of issues that can go right or wrong when it comes to listing a house. But for this exercise, let's just say that you just know deep down, this will be a struggle between yourself and your clients from beginning to end.
I'm not here to pretend I have any business telling another how to run their business, but I would like to examine the pros and cons of taking these types of listings. It's been the cause of some heated debate both here, and and some that I have witnessed in person. I would love to hear what any of you may have to say on the subject. As I said, I am not here to convince people in one way or another, just to test the topic.
Cons- Many of these are obvious, and there's no lack of them. It costs money to market a property for sale, if you do it right. If there's little chance that it will sell, then you could lose all the money on advertising and all the time wasted. The stress that comes along with having to fight a seller that feels they need not listen to a professional can also be a drag. There are few things worse than explaining over and over again the same thing to deaf ears that could care less.
You can also from time to time get the feeling that your peers are judging you due to the property that you list. We all know the snide comments about an overpriced listing and how we and our clients are just dreaming. Or if the house is not in great showing shape you could be the talk of the office. Plus, no one likes to see their listing expire.
But what about the pros of this situation? In the end, it is still a listing and I know a few agents that never saw a listing they didn't like. It's still your name on the sign in the yard and it's still something for you to work with.
The fact of the matter is that people search for homes for sale, not so much for Realtors. The more listings you have, the more opportunities you have to attract a buyer that will be willing to work with you, even if they do not purchase one of your listings. Any listing gives you something to advertise.
Never underestimate the luck factor my friends. Once and a while even a blind squirrel finds a nut and some times even the listings that aren't so great do sell. You never know when the right person will end up in the right place, so you do have to just put yourself out there once and a while.
Again, not here to change the minds of those that see all the pros or those that see all the cons. I just wanted to take a look at both sides of the story and see how it plays out in the end.
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com