The funny thing about brilliance is the fact that most brilliant ideas come from the minds of ordinary people. They're not the sterotypical Einstein of modern society that locked themselves away reading ancient texts in an effort to unlock the secrets of the universe. Instead, they are everyday, dare I say normal, people who have a spark go off in their minds that leads to fire burning out of control that consumes all it touches. A fire of brilliance.
Fire itself is a living breathing entity that requires heat, oxygen, and fuel to burn. And once it burns it spreads and takes on a life of it's own. So can every brilliant thought that's put to good use. You just have to catch the spark and have the courage to add some fuel to that fire and watch it burn like mad. In business, conformity is one thing I see that seems to smother a good fire faster than anything else.
When I first started a career in real estate, some of the first advice I received was that there was no need to reinvent the wheel. I heard it repeated constantly from other agents, other Brokers, and from various other entities tied to the business. No need to reinvent the wheel, no need to rock the boat, and all I could hear was no need to be anything other than what everyone else already is now. The fact of the matter is that many people survive following the same pattern and there is some merit to tactics that always work. Those that excel seem to take it further and become completely different from their surrounding.
While conforming might get you by, standing out from the crowd will typically take you much farther. Why on Earth in a business where you need to stand out from the crowd would you ever want to blend? So, when I realized that the wheel that was given to me from the start had a flat tire, I went in search of something different. I watched what successful agents did, and more importantly, I watched what they didn't do that would improve their business. Then I did that.
Standing out in an endless sea of the same old thing is not always easy. At that point in the eyes of the consumer, you are guilty by association and lumped in with the crowd. But you have to keep your eyes open and on the prize, because you never know when that stroke of brilliance in your head will cause a spark. And as soon as it does, you throw as much fuel as you can on that fire and burn baby burn!
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com