JL's Columbia SC Real Estate Blog: Disregarding Conformity

Disregarding Conformity

Fan the Flames  The funny thing about brilliance is the fact that most brilliant ideas come from the minds of ordinary people. They're not the sterotypical Einstein of modern society that locked themselves away reading ancient texts in an effort to unlock the secrets of the universe. Instead, they are everyday, dare I say normal, people who have a spark go off in their minds that leads to fire burning out of control that consumes all it touches. A fire of brilliance.

  Fire itself is a living breathing entity that requires heat, oxygen, and fuel to burn. And once it burns it spreads and takes on a life of it's own. So can every brilliant thought that's put to good use. You just have to catch the spark and have the courage to add some fuel to that fire and watch it burn like mad. In business, conformity is one thing I see that seems to smother a good fire faster than anything else.

Burn baby Burn

 When I first started a career in real estate, some of the first advice I received was that there was no need to reinvent the wheel. I heard it repeated constantly from other agents, other Brokers, and from various other entities tied to the business. No need to reinvent the wheel, no need to rock the boat, and all I could hear was no need to be anything other than what everyone else already is now. The fact of the matter is that many people survive following the same pattern and there is some merit to tactics that always work. Those that excel seem to take it further and become completely different from their surrounding.

 While conforming might get you by, standing out from the crowd will typically take you much farther. Why on Earth in a business where you need to stand out from the crowd would you ever want to blend? So, when I realized that the wheel that was given to me from the start had a flat tire, I went in search of something different. I watched what successful agents did, and more importantly, I watched what they didn't do that would improve their business. Then I did that.

 Standing out in an endless sea of the same old thing is not always easy. At that point in the eyes of the consumer, you are guilty by association and lumped in with the crowd. But you have to keep your eyes open and on the prize, because you never know when that stroke of brilliance in your head will cause a spark. And as soon as it does, you throw as much fuel as you can on that fire and burn baby burn!




JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 21 commentsJL Boney, III • June 19 2009 11:13AM


Let's see what I can come up with today :)

Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 11 years ago

Nice post ~ reminded me of one of my favorite quotes of all time:

"Sometimes I've believed as many as six impossible things before breakfast." ~ Lewis Carroll

Posted by Candice A. Donofrio, 928-201-4BHC (4242) call/text (Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker) about 11 years ago

JL - Other than me, you are probably the wisest young soul on this network.  Actually, I'm pretty sure you are wiser.  There are some great lines in this post, JL.

"While conforming might get you by, standing out from the crowd will typically take you much farther."

"I watched what successful agents did, and more importantly, I watched what they didn't do that would improve their business. Then I did that."

Sounds like you not only learned quite well, but did some of your own thinking.  Imagine that.

I'm telling you man, if you weren't married... ;)



Posted by Jason Sardi, Your Agent for Life (Auto & Home & Life Insurance throughout North Carolina) about 11 years ago


I try new things almost every day. Some work, others do not, bit I'm going to keep trying to improve as long as I am able to do so. "Standing out" is what sets real estate agents apart!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) about 11 years ago


Outstanding post, it better to standout then conform.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) about 11 years ago

Non conformity  can set you out from the crowd...but, the core working process needs to be somewhat stable.  roll with the puches!

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) about 11 years ago

Great post about doing what works and running with the flat tire your given! 

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) about 11 years ago

I think the hard part is KNOWING when your idea is brilliant, even if other people look at you funny when you explain it.

Posted by Joetta Fort, Independent Broker, Homes Denver to Boulder (The DiGiorgio Group) about 11 years ago

When I first saw the headline, I thought that the post may be referring to something totally different. I feel that some things regarding the business of Real Estate such as: the way square footage is figured in the MLS, the manner in which Purchase Agreements are written and sticking to our Code of Ethics SHOULD be in conformity for the sake of our customers (the general public). The way that we go about prospecting, connecting with people and marketing - that is the essence of "daring us to be different."   I appreciate the analogies!

Posted by Mike Cummings (TCarea.com, LLC) about 11 years ago

Well JL, the whole time I've been trying to conform w/ the crowd, it's not easy being out there personally speaking that is.

Posted by Cynthia Bartch about 11 years ago

I LOVE Cynthia's picture!  It goes with her comments soooo well!      So cute!

I agree completely!  I just landed a great job today, just because I was not always associating with the crowd.  The client did NOT want the person who was in the office at the gossip counter.....   Wanted someone who was thinking out of the box.    The next client wanted to know the gossip, and I had to admit that I was not "in the know"

Posted by Dagny Eason, Fairfield County CT, CDPE Homes For Sale and Condo (Dagny's Real Estate) about 11 years ago

Those that innovate will always seem odd, at first.  Then when the succeed everyone will rush to imitate.

Posted by Gene Riemenschneider, Turning Houses into Homes (Home Point Real Estate) about 11 years ago


Could your next Blog tell us what YOU do to that is different?

Kathy Opatka

Posted by Kathy Opatka, Serving Ocean City, MD, & The Delaware Beaches (RE/MAX CROSSROADS) about 11 years ago

Hi JL-It is much more worthwhile to be the leader of the pack cause you see a different view whereas when you follow all you see is someone's butt. I have always been a person that marches to the beat of her own drum. I love Jason's comment about if you weren't married. TOO FUNNY!! I also agree you both are wise at a young age. <SMILE>

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) about 11 years ago

Sally- I'm sure you'll come up with something.

Candice- Not a bad one.

Sardi- You hang in there my friend, if things don't work out between myself and Jamie, I'm sure you will be the first to know.

Richard- I toss in new ideas every chance I get.

Lou- Yes it is.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) about 11 years ago

Bill- The business basics are always the basics.

Lyn- Thank you.

Joetta- I get funny looks all the time.

Mike- I am talking more about the way you run your business and gather leads than square footage. Math is math.

Cynthia- I can agree that it's not always easy, but I see that as the other person's problem. They may not get me, but I will still be me even if it's out there.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) about 11 years ago

Dagny- Gossip is typically a waste of time.

Gene- And the cycle continues.

Kathy- I'll see what I can do.

Sharon- I have never liked having my head up someone's butt. I prefer to just go my own way.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) about 11 years ago

JL --- The tough thing sometimes is figuring out to stand out in a crowd --- Boyd & I are constantly working on this for AgentOwned Reaty.  If one is going to do the same thing they did yesterday, they will get the same results --- maybe????   Earlier in life, I must admit that I was more of a "blend in" person, but in the last 20 or 30 years, I have become a much different person.  I love leading the pack---

Mama Liz's Signature

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) about 11 years ago

Liz- I have never been interested in blending in. I prefer to stick out like a sore thumb every chance I get and I seem to have a knack for it most of the time.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) about 11 years ago

You go, JL. I've always hated conformity!

Posted by Bonnie Ramsey (AnotherME) about 11 years ago

Bonnie- I have never been a fan myself.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) about 11 years ago