JL's Columbia SC Real Estate Blog: What the Creation of Heroin can Teach you about Real Estate

What the Creation of Heroin can Teach you about Real Estate

 In 1898 Beyer, famous today for their Aspirin, released their latest miracle. A cough suppressant known as Heroin. At the time it was a completely innocent effort to aid people with chronic coughing issues to sleep through the night and relieve pain. Shortly after, Sears and Roebuck made Heroin kits available to the public through their mail order magazines. For $1.50 you could purchase a kit that included and steel seringe, Herion doses, replacement needles, and a carrying case.

 When you stop and think of the epidemic of addiction that this created, today this sounds insane. But the innocence of ignorance and the search for relief from ailments propelled this drug throughout the nation like wild fire. No one with a clue as to the damage of it's long term effects or it's addictive qualities until it was too late and the damage was done. Of course, since then it has become an illegal drug, but the battle still rages on to eradicate this cancer from society and the world at large.

 In real estate, it is important that we think beyond the short term cure with our efforts to solve an issue. This may be a drastic analogy, but history is full of similar situations where people have attempted to heal the symptoms and never truly cured the cause. We have to strike at the cause, because healing the symptoms alone will only suppress the issue for the time being, and possibly create a much larger issue in the long run.

 We must instead give serious consideration to our actions to insure that we don't create another problem. Take for example agents that promise sellers that they can sell their house for an unreasonable price just so they can get the listing. Like Beyer, these agents are ignorant, but they are certainly not innocent. Then from these actions to make the seller happy, they create another much larger issue. They create a seller that is misinformed and unrealistic that has little if any chance of selling their house.

 Then further down the road, when the house doesn't sell, not only is there an uninformed seller but there is a seller that now believes that Realtors are the scum of the Earth. Frankly they believe this because some of them are indeed. But now, the next Realtor will have to overcome the fact that there is a huge trust issue created by the first dumb ass that lied. And the first Realtor will not stop there, they will spread through the community causing a plague of sellers who no longer trust us, all due to a bad experience with a bad Realtor.

 Well, these days the D.E.A., the F.B.I., and local authorities all have to battle the affects of Beyer's little cough suppressant. We on the other hand must combat the creations of an enemy within. Unfortunately the D.E.A. will never show up and attack bad Realtors in order to throw them from our presence. Instead we will have to remain here fighting them by doing the job right and telling the truth. So before you make the decision to just say what people want to hear to get by the question, take into consideration the epidemic that you are helping to create.

 

www.jlboney.com

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JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

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Comment balloon 15 commentsJL Boney, III • May 12 2009 11:08AM

Comments

JL...

Wonderful analogy ... the short term cure can cause more problems down the road!

Featured in the group: "Whacked!!!"

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) over 9 years ago

I like your drastic analogy here, JL.  Appropriate feature for "Whacked."  Nice work, my man.  As you probably know, I'm not a big fan of band-aids when stitches are needed.  To avoid chronic problems, you need long-term solutions.

Posted by Jason Sardi, Your Agent for Life (Auto & Home & Life Insurance throughout North Carolina) over 9 years ago

JL --- I, too, love your analogy ---- I have learned that you are very good with your analogies ---- the good Realtors have to put up with the bad ones ---- too bad, we can't just get rid of them by calling the FBI.

Mama Liz's Signature

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) over 9 years ago

Richard- Thanks for the feature my friend. Short term is rarely a very logical way to think.

Sardi- The band-aid can cover it up, but it won't make it go away.

Liz- I do what I can. It would be nice if we could have them whisked away.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 9 years ago

I really like this analogy.  I think just about every good Realtor has been the second agent to get a listing and now has to clean up from the first agent.  I took a listing one time that was a very nice home in a good subdivision.  The first agent overpriced the house and it didn't sell in their six month listing period.  The seller contacted me from Italy, after receiving a farming post card for the area that he had kept.  I listed the house and sold it.  The bad news, if it had been priced right from the git go, the seller probably would have made $10,000 more.  After being on the market so long, a buyer made a low offer and the seller took it just to get it sold. 

Posted by Kim Peasley-Parker (AgentOwned Realty, Heritage Group, Inc.) over 9 years ago

I am absolutely astounded by this information.  I never heard this before! 

What came to mind while reading the rest of the post was Hiroshima.  What we unleashed there may have aided in the end of the war, but the fallout and the arms race are was followed. 

As a result of my growth leader trial, I got in touch with a buyer who told me he had bought already through a local Keller Williams Agent.  I emailed him back and congratulated him and said that I had some friends in that office and that I was very happy he had a nice experience there.  I got an email from his agent thanking me for that.  I responded that I was happy he did a good job because every time a realtor does a good job, he makes the rest of us look good.  Unfortunately, so do bad realtors, make the rest of us look bad.  And bad news seems to carry faster than good for some insane reason.

Posted by Susan Mangigian, Chester & Delaware County Homes, Delaware and Ches (RE/MAX Preferred, West Chester, PA, RS152252A) over 9 years ago

JL, that is a great analogy, its like having major surgery and the doctor to save money puts a band-aid on a  14" incision and say's, just lay in bed for the next 6 months and the wound should heal it self.

                                            ~ Life is Good

 

 

Posted by Roy A. Peterson, P.R.E.I. (Domicile Analysis of Texas) over 9 years ago

JL - Hard to belive you could go to the store and buy a bottle of heroin. Good analogy


 

Posted by Claude Cross, Charlotte NC Homes For Sale (Homes By Cross, Inc. ) over 9 years ago

HI JL-One bad apple spoils the whole bunch. Great analogy. <SMILE>

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) over 9 years ago

As usual another great analogy JL and you my friend are probably the only agent who could bring this to the table.

Posted by Cameron Wilson, The Short Guy - Murrieta,Temecula,Menifee Californ (Labrum Real Estate) over 9 years ago

JL - you had me wondering with this, but you made the connection. At least real estate hasn't got to the point where "the first one is free". Or had it?

Posted by Mike Saunders (Lanier Partners) over 9 years ago

Kim- Glad you got the sell, but I'm sorry that your client had a bad experience to start with.

Susan- Bad news will always travel faster, it's just the way we are.

Roy- Wounds rarely heal themselves, yet we always expect them to.

Claude- It is crazy for us to think of this today for sure.

Sharon- Yes it will.

Cameron- I have actually tried to stop bringing Heroin to the table, it has become counterproductive.

Mike- I believe it did for a while my friend.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 9 years ago

Great analogy, JL.  I live each day to outlive the others.  When I see the competition, I love the good and disdain the bad.  It's sad to see good people working with the inept, the dishonest and the unscrupulous.  But, what can you do?  They will reap their rewwards one day...maybe tomorrow!!??

Posted by Suzanne McLaughlin, Sabinske & Associates, Realtor (Sabinske & Associates, Inc. (Albertville, St. Michael)) over 9 years ago

JL...I am seeing the short term results as being a bandaid and one that is going to get wet and fall off leaving the wound exposed!

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) over 9 years ago

Suzanne- Their time will come, I assure you.

Bill- It can and will happen if you don't treat the wound itself.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) over 9 years ago

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