JL's Columbia SC Real Estate Blog: You Are Not A Cult Leader

You Are Not A Cult Leader

 Cult leaders throughout the world are well known for their ability to prey on individuals. They use brainwashing tactics to wear down individuals and turn them into blind followers of their cause. They deceive, they lie, dominate, and they take advantage of people who are in search of help and a place to belong. They are searching for somewhere to call home.

 Brainwashing is the systematic effort to change the thoughts and feelings of an individual against their will. To take peoples allegiance and use it against them. Loyalty is one of the easiest things in the world to abuse, and cult leaders like Charles Manson and Jim Jones, just to name a couple, are both famous and infamous for their ability to abuse the trust and loyalty of their followers. Wondering where I'm going with all of this?

 You are a Realtor, you are here to help someone who is in search of a home. These people place their trust and loyalty in you to aid them in the process of finding what they want and need. You are not here to make them bend to your will, nor are you here to change their mind. You are here to educate and protect your clients and assure that they are happy with the result.

 I see all too many agents out there who feel it is their job to tell a client what to do. I'm not saying that you shouldn't give advice, that is a huge part of your job and a huge part of the educational process. However, you are not here to bully your clients or attempt to push them in the direction you want them to go. You are here to guide through the process in the direction they feel is best for themselves. They are individuals and their needs and wants must be meet in order to create a happy client.

 One of the best things we can do in this business is just sit back and listen. Most people will tell you exactly what they want, all you have to do is shut your mouth and open your ears. From there, you will learn everything you need to know to help your clients through the task ahead. Ask open ended questions and let the rest take care of itself. Don't always assume you know what people want, take the time and put forth the effort to find out. After all, your clients are not here to blindly follow you, they just need your help.




JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 11 commentsJL Boney, III • April 29 2009 02:42PM


JL --great post --- I remind my Agent-Owners all the time that it is not up to them to decided whether the contract is acceptable or not --- they do no make decisions for the sellers or their buyers --- they must stand back and advise but not bully, as you so well stated.

mama Liz Signature

Posted by Liz Loadholt, Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC (Liz Loadholt- AgentOwned Realty- Covering SC) almost 10 years ago

JL...good post!  I see many agents acting as you describe.  They don't care what is good or right for the buyer, they just want the sale!

Posted by William Feela, Realtor, Whispering Pines Realty 651-674-5999 No. (WHISPERING PINES REALTY) almost 10 years ago

We are but a guide, an educator, you're absolutely right JL.  Same goes on the Mortgage side of the biz.

Posted by Jason Sardi, Your Agent for Life (Auto & Home & Life Insurance throughout North Carolina) almost 10 years ago

JL, well said, especially the part about just ask open ended questions then sit back and listen... they will tell you what they want.  I tell clients I'm not the one to live in the house you are buying , it is not going to be my house, its yours... you make the choices.  I can help you with the issues of is it safe, get the right price, etc.  It's their choice and it's their money.

Posted by South Austin Real Estate Blog (Sky Realty South Austin) almost 10 years ago

HI JL-Excellent blog my friend. Your past, present and future clients are very lucky to have you as their realtor. You are very good at your job and your integrity comes thru in your blogs. Have a wonderful evening.<SMILE>

Posted by Sharon Lee, Retired and loving life (Sharon Lee's Virtual Assistance) almost 10 years ago


I think that you hit the nail on the head. We don't need to make a decision for a client, we need to give the client information and let them make the decision.

You are on a roll with some great posts. I hope that the AR gurus take notice!

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) almost 10 years ago

JL- Totally agree.  We have two ears and one mouth for a reason.  I actually let the buyers talk.  I only follow around and offer some what I hope is pertinent information, as when I see something that might be an impediment, but (almost) everything can be fixed (for a price).  They are the decision-makers.  Not me.  Purchase agreement time is when we can make decisions on how we ultimately price the home based on their assessments!  Great post! 

Posted by Suzanne McLaughlin, Sabinske & Associates, Realtor (Sabinske & Associates, Inc. (Albertville, St. Michael)) almost 10 years ago

JL, very good points.  It is sometimes a very fine line! 

Posted by Laura Giannotta, Your Realtor Down the Shore! (Keller Williams Realty - Atlantic Shore ) almost 10 years ago

Liz- Being a bully will only get you so far.

Bill- They will be seen for what they are before too long I'm sure.

Sardi- It is just as important from your side my friend.

Gail- We have to let clients make their own choices.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) almost 10 years ago

Sharon- I thank you for your kind words my friend.

Richard- We should protect and provide.

Suzanne- What if my mouth is twice the size of both of my ears?

Laura- It can be indeed.

Posted by JL Boney, III, Columbia, SC Real Estate (Coldwell Banker) almost 10 years ago
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Posted by sydemjpq almost 7 years ago