Cult leaders throughout the world are well known for their ability to prey on individuals. They use brainwashing tactics to wear down individuals and turn them into blind followers of their cause. They deceive, they lie, dominate, and they take advantage of people who are in search of help and a place to belong. They are searching for somewhere to call home.
Brainwashing is the systematic effort to change the thoughts and feelings of an individual against their will. To take peoples allegiance and use it against them. Loyalty is one of the easiest things in the world to abuse, and cult leaders like Charles Manson and Jim Jones, just to name a couple, are both famous and infamous for their ability to abuse the trust and loyalty of their followers. Wondering where I'm going with all of this?
You are a Realtor, you are here to help someone who is in search of a home. These people place their trust and loyalty in you to aid them in the process of finding what they want and need. You are not here to make them bend to your will, nor are you here to change their mind. You are here to educate and protect your clients and assure that they are happy with the result.
I see all too many agents out there who feel it is their job to tell a client what to do. I'm not saying that you shouldn't give advice, that is a huge part of your job and a huge part of the educational process. However, you are not here to bully your clients or attempt to push them in the direction you want them to go. You are here to guide through the process in the direction they feel is best for themselves. They are individuals and their needs and wants must be meet in order to create a happy client.
One of the best things we can do in this business is just sit back and listen. Most people will tell you exactly what they want, all you have to do is shut your mouth and open your ears. From there, you will learn everything you need to know to help your clients through the task ahead. Ask open ended questions and let the rest take care of itself. Don't always assume you know what people want, take the time and put forth the effort to find out. After all, your clients are not here to blindly follow you, they just need your help.
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com