Write a post about lead generation and working leads and you will inevitably read at least one common comment. You will read someone saying that not all leads are created equal. Some will go on to say that they will not waste their time with a non responsive person and that a lot of Internet leads are a waste of time.
Well guess what, not all of them are created equal and not all of them will work out. That goes for all leads no matter where you obtain them. Whether it's a sign call, a referral from a friend or another agent, or whether it's an Internet lead. In the end, they will not all work out, but some of them will and that's exactly why you work the leads. Because some of them will become prospects, then customers, then clients, and finally some of them will be come sales. You can't get sales without clients and you can't get clients without leads.
You can give two Realtors the exact same leads, and one will outsell the other. It's because one Realtor will truly work the leads and not every Realtor will do that. Your competition reduces tremendously when you do the job right, because there are only so many people who will do that, and the rest have taken themselves out of the competition.
You have to make the call on each and every one of them and you have to follow up with each and every one of them. You may very well waste a little of your time by leaving messages and sending emails that will never get a return response, but how do you know until you try. One thing is for sure, you will lose 100% of the business you don't try to get.
JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate
I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.
Office- 803-788-1450 Cell- 803-730-9601 Email- James_Boney@Yahoo.com