JL's Columbia SC Real Estate Blog: JL Boney, III, Columbia, SC Real Estate (Coldwell Banker)

Has Internet Marketing Made Consumers Trade Quality for Efficiency

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 I doubt that anyone, myself included, will argue with the power of the Internet. Millions of websites on every topic that you can imagine and quite a few topics that I'm sure we can't imagine. All that information right at your fingertips and all you have to do is type in a word or phrase on Google and bam, more than you will ever want to know on the subject. The same is true when it comes to any service industry such as real estate.

 We are constantly fighting for position on all the top search engines in an effort to edge out our competition and reach the consumers first. Internet marketing and research has become so popular these days that the vast majority of buyers and sellers start their research on line prior to ever contacting a Realtor or any other industry professional. With so many options out there and everybody and their brother throwing their hat in the race for Internet dominance, there is plenty of information available to these buyers and sellers as they do their research.

 When buyers finally do decide to do some serious looking at what they can purchase, still on line mind you, they usually fill out a contact form on one website or another. Well, let's be honest, they fill out about 20 or 30 contact forms and then they wait for the first one to call them back. There's no guarantee that the even filled out a form for an actual professional or if they just filled out a form on a lead capture website that uses Realtor listings in order to create leads that they then just sell back to Realtors. There's no guarantee that the buyers or sellers have contacted anyone that actually help them with their hopes to buy a home or sell their current house.

 But, I am starting to wonder if these same buyers and sellers even care whether or not they are contacting someone that can provide them with quality service. Most buyers historically tend to go with who ever contacts them first. That would mean that these days with everyone having a website with some form of lead capture or another, that the Internet is leveling the playing field between the good and bad agents. Once upon a time you just had to go out and create the leads, actually talk to people face to face, and provide good service because word of mouth travels fast. Now, all you have to do is become that first to call, because it may be more about speed and efficiency than quality.

 There's no doubt about the fact that a strong Internet presence is a great thing to have in virtually any business. I do almost all my advertising on the Internet and it's where nearly everyone I work with comes from. But, I always know that at the same time someone is contacting me, they are also contacting several other people and one of us has to be the quickest on the trigger. It reminds me to stay on my toes and constantly watch my email for that next chance to speak with someone. But I wonder if people have really become more concerned with how quickly I reply to an email or how much quality I can put into the service of my clients to meet their needs.

 

This message brought to you by www.jlboney.com.

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JL Boney, III - Columbia, SC Realtor - Coldwell Banker Residential Real Estate

 I specialize in Columbia, SC real estate and the surrounding areas, including Blythewood, SC, Kershaw County, Fairfield County, and Lexington, SC. If you are in the market to buy or sell a home in Columbia, SC or any of the surrounding areas, I would love the opportunity to speak with to see how I can help. Thanks for reading and feel free to contact me if I can be of service to you.

Office- 803-788-1450     Cell- 803-730-9601     Email- James_Boney@Yahoo.com

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Comment balloon 14 commentsJL Boney, III • January 14 2009 03:07PM
Has Internet Marketing Made Consumers Trade Quality for Efficiency
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